How Sports Franchises Can Benefit From Location Intelligence

Skyhook provides location data and fan insights for sporting events. Using location intelligence, event organizers can enhance fan experience, improve event logistics and increase revenue through ticket sales and sponsorships.

Use cases

Event Analysis

Discover attendee event trends such as number of games by date, same day venue visits, return rates, where they traveled from, and where they like to shop on game days. By understanding this behavior, event organizers can gather insights to improve logistics and optimize revenue for their sporting events. 

Sponsorship Opportunities

Discover brands that your fans frequently visit or interact with to identify sponsorship opportunities. Using location data and foot traffic analysis, sports event organizers can better understand their fans and monitor event behavior. Through discovering complementary brands, teams can better identify the right brand partnerships for each event from football to golf.  

Fan Behaviors & Demographics

Understand trends and patterns in fan behavior like where they shop or socialize allows you to tailor messaging to their personal interests when they enter a venue. Determine attendee demographics by cross referencing devices with census block groups.

Measurement & Attribution

Prove to sponsors that their advertising dollars are causing real-world actions by closing the online-to-offline attribution gap by determining whether or not fans actually visit a store after viewing an ad in the venue or arena. 

Look-alike Modeling

Identify common patterns of behavior of devices seen at games and use look-alike targeting to reach other devices that share those similar behaviors. These improved marketing efforts ensure that teams are advertising to the right target audience.

How Skyhook Does It

At Skyhook, our location network provides us with access to massive amounts of highly precise mobile device data. Our location data combines first party data gathered via our Skyhook Context and Precision Location SDKs with data provided by our trusted partners. This data provides insights into anonymized behaviors of mobile users as they move throughout their day and where they frequently visit and shop.

Additionally, Skyhook conducts foot traffic analysis to analyze consumer movement patterns at specific venues or events to extract meaningful market insights regarding sporting events.

Skyhook is partnered with common ad identifiers to easily combine with device graphs, CRMs and other 3rd party data sets.

resource section

Blog Post

World Series 2017: Brand Preferences and Behaviors of Astros & Dodgers Fans

Find out the brand preferences and behaviors of the 2017 World Series attendees.

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Blog Post

Super Bowl LII Attendees: Who They Are, Where They Came From and Went After The Game

See what our foot traffic analysis revealed about Super Bowl LII attendees

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BLOG POST

How Sports Franchises Can Leverage Location Intelligence

Learn how location data can help sports franchises

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Blog Post

The Nuts and Bolts of Location Intelligence

Everything you need to know about Location Intelligence

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