Skyhook provides location data and fan insights for sporting events. Using location intelligence, event organizers can enhance fan experience, improve event logistics and increase revenue through ticket sales and sponsorships.
Discover attendee event trends such as number of games by date, same day venue visits, return rates, where they traveled from, and where they like to shop on game days. By understanding this behavior, event organizers can gather insights to improve logistics and optimize revenue for their sporting events.
Discover brands that your fans frequently visit or interact with to identify sponsorship opportunities. Using location data and foot traffic analysis, sports event organizers can better understand their fans and monitor event behavior. Through discovering complementary brands, teams can better identify the right brand partnerships for each event from football to golf.
Understand trends and patterns in fan behavior like where they shop or socialize allows you to tailor messaging to their personal interests when they enter a venue. Determine attendee demographics by cross referencing devices with census block groups.
Prove to sponsors that their advertising dollars are causing real-world actions by closing the online-to-offline attribution gap by determining whether or not fans actually visit a store after viewing an ad in the venue or arena.
Identify common patterns of behavior of devices seen at games and use look-alike targeting to reach other devices that share those similar behaviors. These improved marketing efforts ensure that teams are advertising to the right target audience.
At Skyhook, our location network provides us with access to massive amounts of highly precise mobile device data. Our location data combines first party data gathered via our Skyhook Context and Precision Location SDKs with data provided by our trusted partners. This data provides insights into anonymized behaviors of mobile users as they move throughout their day and where they frequently visit and shop.
Additionally, Skyhook conducts foot traffic analysis to analyze consumer movement patterns at specific venues or events to extract meaningful market insights regarding sporting events.
Skyhook is partnered with common ad identifiers to easily combine with device graphs, CRMs and other 3rd party data sets.