How Retail Can Benefit From Location Intelligence

Skyhook helps retailers assess the opportunity in a new market and gain a competitive advantage by leveraging accurate location analytics and consumer behavioral data. 

Use cases

Competitive Insights

Monitor competitors’ locations to get a relative sense of consumer foot traffic patterns and loyalty levels. You’ll be able to identify new prospective customers or win back ones you’ve lost. Using consumer data from our Context SDK and trusted partners, we can measure foot traffic patterns and customer loyalty to key competitors. 

Loyalty Management

Your team will be better able to understand relative share of wallet, competitor store visits and degrees of customer loyalty. Based on aggregated loyalty ratings, you can then optimize cross-channel user engagement.

Consumer Behaviors & Demographics

Understand trends and patterns in consumer behavior such as where consumers shop or socialize. This understanding allows you to tailor messaging to their personal interests when they enter a store and increases user experience.

Measurement & Attribution

Close the online-to-offline attribution gap by determining whether or not consumers actually visit your store after viewing an ad or receiving a coupon.

Retail Store Location & Site Selection Analysis

Make data-driven decisions for your next retail site location. See where your target consumers visit most frequently and analyze movement patterns around specific areas. Incorporating demographic information into your retail location analytics can help you select the right location. Skyhook's Personas provide you with detailed demographic data for insights into consumer behaviors, so you can find a location with the right customers nearby.

Look-alike Modeling

Identify and target common behaviors for devices seen at certain retail stores. Look-alike data allows you to better understand the behavior of potential customers based on devices that have visited retailers or specific brands. By incorporating audience modeling into your data, you’ll be able to better predict the potential market size. 

How Skyhook Does It

At Skyhook, our location network provides us with access to massive amounts of highly precise mobile device data. Our location data combines first party data gathered via our Skyhook Context and Precision Location SDKs with data provided by our trusted partners. This data provides insights into anonymized behaviors of mobile users as they move throughout their day and where they frequently visit and shop. Additionally, Skyhook conducts foot traffic analysis to analyze consumer movement patterns at specific venues or events to extract meaningful market insights.

Skyhook leverages common ad identifiers to easily combine with device graphs, CRMs and other 3rd party data sets.

resource section

Blog Post

How To Use Location Intelligence and Foot Traffic Analysis for Retail Site Selection

Leveraging location data gives you the insights you need to confidently place your next retail store

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Blog Post

Black Friday Foot Traffic Analysis: How Major Retailers Performed

Check out our Black Friday foot traffic analysis

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WHITEPAPER

Using Location Intelligence for Data Driven Insights

Learn how location data can help you make better business decisions

Download the whitepaper
Blog Post

The Nuts and Bolts of Location Intelligence

Everything you need to know about Location Intelligence

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