How Real Estate Firms Can Benefit From Location Intelligence

Skyhook helps real estate firms perform commercial real estate analysis to assess the opportunity in new markets by leveraging accurate location analytics and customer behavior data.

Use cases

Real Estate Investment Analysis

Leverage location data and intelligence to help you make data-driven decisions for real estate site selection. Foot traffic analysis enables your business to see where your target consumers visit most frequently and analyze patterns of movement around specific areas. This data gives you insight into both neighborhood information and foot traffic trends.

Consumer Behaviors & Demographics

Understand trends and patterns in consumer behavior such as where consumers shop and socialize. Incorporating commercial real estate demographics into your real estate market data and analytics set can help you select the right location for a new property. With Skyhook Personas, we can provide you with detailed real estate demographic data for specific locations and insights into consumer behaviors, so you find a location with the right customers nearby. 

Competitive Insights

Get help with real estate competitor analysis by monitoring clients competitors’ locations to get a relative sense of consumer foot traffic patterns and loyalty levels. Using consumer data from our Context SDK and trusted partners, we can measure foot traffic patterns and customer loyalty to key competitors. 

Loyalty management

Better understand relative share of wallet, competitor store visits and degrees of customer loyalty. 

How Skyhook Does It

At Skyhook, our location network provides us with access to massive amounts of highly precise mobile device data. Our location data combines first party data gathered via our Skyhook Context and Precision Location SDKs with data provided by our trusted partners. This data provides insights into anonymized behaviors of mobile users as they move throughout their day and where they frequently visit and shop. Additionally, Skyhook conducts foot traffic analysis to analyze consumer movement patterns at specific venues or events to extract meaningful market insights.

Skyhook leverages common ad identifiers to easily combine with device graphs, CRMs and other 3rd party data sets.

resource section

Blog Post

How To Use Location Intelligence and Foot Traffic Analysis for Retail Site Selection

Leveraging location data gives you the insights you need to confidently place your next retail store

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Blog Post

4 Ways Location Intelligence is Driving Real Estate Investments

Learn how Location Intelligence is driving real estate investment decisions

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WHITEPAPER

Using Location Intelligence for Data Driven Insights

Learn how location data can help you make better business decisions

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Blog Post

The Nuts and Bolts of Location Intelligence

Everything you need to know about Location Intelligence

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