How QSR Can Benefit From Location Intelligence

Skyhook enables quick service restaurants to gain a competitive advantage by leveraging restaurant location analytics and behavioral data to understand consumers and their journeys.  

Use cases

Competitive Insights

Monitor competitors’ locations to get a better idea of consumer foot traffic patterns and loyalty levels. Identify new prospective customers or win-back former customers. By monitoring your competitor’s locations, you’ll be able to identify new prospective customers or win back ones you’ve lost. Using consumer data from our Context SDK and trusted partners, we can measure foot traffic patterns and customer loyalty to nearby competitors. 

Loyalty Management

Understand relative share of wallet, competitor restaurant visits and degrees of loyalty. Based on loyalty ratings, optimize cross-channel user engagement. 

Consumer Behaviors & Demographics

Understand trends and patterns in consumer behavior such as where consumers shop or socialize allows you to tailor messaging to their personal interests, allowing you to provide a better user experience.

Measurement & Attribution

Help close the online to offline attribution gap by determining whether or not consumers actually visit your restaurant after viewing an ad or receiving a coupon. With advanced advertising attribution, we can determine the behavior of potential customers who interacted with specific coupons or ads, helping you better measure the performance of your marketing efforts. 

Restaurant Site Selection Analysis

Leverage location data and intelligence to inform your next restaurant and fast food site selection. See where your target market visits and analyze movement patterns around specific areas. Our data can help you measure the competitiveness, as well as the market opportunity, at each potential location. By understanding where your potential customers shop and socialize, you can find a restaurant location that sets you up for success.

Look-alike Modeling

Identify and target common behaviors for devices seen at restaurants. Look-alike data allows you to better understand the behavior of potential customers based on devices that have visited restaurants or specific brands. By incorporating audience modeling into your data, you’ll be able to better predict the potential market size. 

How Skyhook Does It

At Skyhook, our location network provides us with access to massive amounts of highly precise mobile device data. Our location data combines first party data gathered via our Skyhook Context and Precision Location SDKs with data provided by our trusted partners.

This data provides insights into behaviors of mobile users as they move throughout their day and where they frequently eat, visit and shop. Skyhook data also includes foot traffic analysis to help your team better analyze consumer movement patterns at restaurants and fast food locations.

Skyhook is partnered with common ad identifiers to easily combine with device graphs, CRMs and other 3rd party data sets.

resource section

Blog Post

How To Use Location Intelligence and Foot Traffic Analysis for Retail Site Selection

Leveraging location data gives you the insights you need to confidently place your next retail store

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Blog Post

“America Runs on Dunkin'”, But Does Massachusetts?

See what our foot traffic analysis revealed about the favorite coffee shop in Massachusetts

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WHITEPAPER

Using Location Intelligence for Data Driven Insights

Learn how location data can help you make better business decisions

Download the whitepaper
Blog Post

The Nuts and Bolts of Location Intelligence

Everything you need to know about Location Intelligence

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