Skyhook enables quick service restaurants to gain a competitive advantage by leveraging restaurant location analytics and behavioral data to understand consumers and their journeys.
Monitor competitors’ locations to get a better idea of consumer foot traffic patterns and loyalty levels. Identify new prospective customers or win-back former customers. By monitoring your competitor’s locations, you’ll be able to identify new prospective customers or win back ones you’ve lost. Using consumer data from our Context SDK and trusted partners, we can measure foot traffic patterns and customer loyalty to nearby competitors.
Understand relative share of wallet, competitor restaurant visits and degrees of loyalty. Based on loyalty ratings, optimize cross-channel user engagement.
Understand trends and patterns in consumer behavior such as where consumers shop or socialize allows you to tailor messaging to their personal interests, allowing you to provide a better user experience.
Help close the online to offline attribution gap by determining whether or not consumers actually visit your restaurant after viewing an ad or receiving a coupon. With advanced advertising attribution, we can determine the behavior of potential customers who interacted with specific coupons or ads, helping you better measure the performance of your marketing efforts.
Leverage location data and intelligence to inform your next restaurant and fast food site selection. See where your target market visits and analyze movement patterns around specific areas. Our data can help you measure the competitiveness, as well as the market opportunity, at each potential location. By understanding where your potential customers shop and socialize, you can find a restaurant location that sets you up for success.
Identify and target common behaviors for devices seen at restaurants. Look-alike data allows you to better understand the behavior of potential customers based on devices that have visited restaurants or specific brands. By incorporating audience modeling into your data, you’ll be able to better predict the potential market size.
At Skyhook, our location network provides us with access to massive amounts of highly precise mobile device data. Our location data combines first party data gathered via our Skyhook Context and Precision Location SDKs with data provided by our trusted partners.
This data provides insights into behaviors of mobile users as they move throughout their day and where they frequently eat, visit and shop. Skyhook data also includes foot traffic analysis to help your team better analyze consumer movement patterns at restaurants and fast food locations.
Skyhook is partnered with common ad identifiers to easily combine with device graphs, CRMs and other 3rd party data sets.
Leveraging location data gives you the insights you need to confidently place your next retail storeRead the post