How The Hospitality Industry Can Benefit From Location Intelligence

Hospitality companies can leverage Skyhook’s unparalleled location intelligence for market research, hotel analytics and insight into consumer behaviors and journeys.

Use cases

Competitive Insights

Monitor competitors’ locations to get a better idea of consumer foot traffic patterns and loyalty levels. Identify new prospective customers or win back former customers. Using consumer data from our Context SDK and trusted partners, we can measure foot traffic patterns and customer loyalty to nearby competitors. 

Loyalty Management

Understand relative share of wallet, competitor hotel visits and degrees of loyalty. Based on loyalty ratings, optimize cross-channel user engagement. Identify your active travelers who also stay at competitors’ locations. Learn about their brand preferences, travel patterns and loyalty levels.

Consumer Behaviors & Demographics

Understand trends and patterns in consumer behavior such as where consumers shop or socialize allows you to tailor messaging to their personal interests when they enter your hotel. This allows you to provide a better user experience. 

Measurement & Attribution

Help close the online to offline attribution gap by determining whether or not consumers actually visit your location after viewing an ad or receiving a coupon. 

Site Selection Analysis

Leverage hotel data and location intelligence to inform your next hotel site selection. Using foot traffic analysis, your team can find areas with consistently high occupancy rates and analyze consumer movement patterns to pick an area that will be successful.

Look-alike Modeling

Identify and target common behaviors for devices seen at certain hotels. Look-alike data allows you to better understand the behavior of potential customers based on devices that have visited similar hotels or brands. By incorporating audience modeling into your hotel data, you’ll be able to better predict the potential market size.

Partnership Opportunities

Identify other brands that your consumers interact with to establish mutually beneficial partnerships. By leveraging partnerships with brands your passengers already trust, you can build a more loyal following.

How Skyhook Does It

At Skyhook, our location network provides us with access to massive amounts of highly precise mobile device data. Our location data combines first party data gathered via our Skyhook Context and Precision Location SDKs with data provided by our trusted partners. This data provides insights into anonymized behaviors of mobile users as they move throughout their day and where they frequently visit and shop. Additionally, Skyhook conducts foot traffic analysis to analyze consumer movement patterns at specific venues or events to extract meaningful market insights.

This hotel data provides insights into behaviors of mobile users who have visited hospitality venues as they move throughout their day, as well as where they frequently visit and shop. With Skyhook foot traffic analysis and consumer behavior data, you’ll also be able to choose your next best hotel location and enhance your overall hospitality analytics.

Skyhook is partnered with common ad identifiers to easily combine with device graphs, CRMs and other 3rd party data sets.

resource section

Blog Post

How Location Intelligence Improves Customer Experience In Hospitality

Learn how location intelligence can help you provide superb. guest experience

Read the post
Blog Post

How Location Redefines the Customer Journey

Find out how location redefines the customer journey

Read the post
WHITEPAPER

Using Location Intelligence for Data Driven Insights

Learn how location data can help you make better business decisions

Download the whitepaper
Blog Post

The Nuts and Bolts of Location Intelligence

Everything you need to know about Location Intelligence

Read the post

Get in touch