How Financial Services Can Benefit From Location Intelligence

Skyhook enables financial service companies to gain a competitive advantage by leveraging location analytics and behavioral data to understand consumers and their purchasing journeys.

Use cases

Competitive Insights

Monitor competitors’ locations to get a better idea of consumer foot traffic patterns and loyalty levels. Identify new prospective customers or win back former customers.

Loyalty Management

Understand relative share of wallet, competitor visits and degrees of loyalty. Based on loyalty ratings, optimize cross-channel user engagement.

Consumer Behaviors & Demographics

Understand trends and patterns in consumer behavior such as where consumers shop or socialize allows you to tailor messaging to their personal interests when they enter a branch. 

Measurement & Attribution

Help close the online to offline attribution gap by determining whether or not consumers actually visit your branch after seeing an ad. By monitoring the mobile devices of people who visit your location, we can help you measure the effectiveness of your advertising campaigns. 

Branch Site Selection

Leverage location data and intelligence to inform your next bank branch location selection. Foot traffic analysis enables your business to see where your target market visits and also allows you to analyze movement patterns around specific areas. With Skyhook data, you’ll receive detailed demographic analytics and foot pattern analysis so you can be confident about your next bank branch location. 

Partnership Opportunities

Identify other brands that your consumers interact with to establish mutually beneficial partnerships. By leveraging partnerships with brands your customers already trust, you can build a more loyal following.

Look-alike Modeling

Identify and target common behaviors for devices seen at banks. Look-alike data allows you to better understand the behavior of potential customers based on devices that have visited banks or specific brands. By incorporating audience modeling into your data, you’ll be able to better predict the potential market size. 

How Skyhook Does It

At Skyhook, our location network provides us with access to massive amounts of highly precise mobile device data. Our location data combines first party data gathered via our Skyhook Context and Precision Location SDKs with data provided by our trusted partners. This data provides insights into anonymized behaviors of mobile users as they move throughout their day and where they frequently visit and shop. Additionally, Skyhook conducts foot traffic analysis to analyze consumer movement patterns at specific venues or events to extract meaningful market insights for general bank branch analytics.

Skyhook is partnered with common ad identifiers to easily combine with device graphs, CRMs and other 3rd party data sets.

resource section

Blog Post

How To Use Location Intelligence and Foot Traffic Analysis for Retail Site Selection

Leveraging location data gives you the insights you need to confidently place your next retail store

Read the post
Blog Post

4 Ways Location Intelligence Can Help Financial Services

Discover the 4 ways location intelligence can help financial services

Read the post
WHITEPAPER

Using Location Intelligence for Data Driven Insights

Learn how location data can help you make better business decisions

Download the whitepaper
Blog Post

The Nuts and Bolts of Location Intelligence

Everything you need to know about Location Intelligence

Read the post

Get in touch