How The Auto Industry Can Benefit From Location Intelligence

Car dealerships can leverage Skyhook’s unparalleled location intelligence for market research, dealer analytics and insight into consumer behaviors and journeys. 

Use cases

Competitive Insights

Monitor competitors’ dealerships to get a better idea of consumer foot traffic patterns and loyalty levels. Using consumer foot traffic patterns, we can also measure the loyalty levels of customers to nearby competitors. Our competitive data enriches standard car dealer analytics by providing business owners with insight into their competitors’ performance.

Loyalty Management

Understand relative share of wallet, competitor visits and degrees of loyalty. Based on loyalty ratings, optimize cross-channel user engagement. Identify your consumers who also shop at competitors’ locations. Learn about their brand preferences, travel patterns and loyalty levels.

Consumer Behaviors & Demographics

Understand trends and patterns in consumer behavior such as where consumers shop or socialize most allows you to tailor messaging to their personal interests when they enter a dealership. 

Spend Acquisition

Identify active consumers from other dealerships. Then build targeted marketing campaigns to convert them. Acquisition programs offer an incredibly high ROI.

Dealership Site Selection

Identify the best location to open a car dealership near the right customers. Using demographic data collected from mobile devices, we can help you find an area where your target demographic already spends time shopping and socializing, setting your next dealership up for success.

Partnership Opportunities

 Identify other brands that your consumers interact with to establish mutually beneficial partnerships. By understanding the foot traffic patterns and customer behavior of your target demographic, you’ll also be able to better identify potential brand partnerships. By working with brands that your potential customers already like, you’ll can establish trust quicker with a new audience. 

Look-alike Modeling

Identify and target common behaviors for devices seen at car dealerships. Look-alike data allows you to better understand the behavior of potential customers based on devices that have visited car dealerships. By incorporating audience modeling into your data, you’ll be able to better predict the potential market size. 

How Skyhook Does It

At Skyhook, our location network provides us with access to massive amounts of highly precise mobile device data. Our location data combines first party data gathered via our Skyhook Context and Precision Location SDKs with data provided by our trusted partners. This data provides insights into anonymized behaviors of mobile users as they move throughout their day and where they frequently visit and shop. Additionally, Skyhook conducts foot traffic analysis to analyze consumer movement patterns at specific venues or events to extract meaningful market insights.

This hotel data provides insights into behaviors of mobile users who have visited hospitality venues as they move throughout their day, as well as where they frequently visit and shop. With Skyhook foot traffic analysis and consumer behavior data, you’ll also be able to choose your next best hotel location and enhance your overall hospitality analytics.

Skyhook is partnered with common ad identifiers to easily combine with device graphs, CRMs and other 3rd party data sets.

resource section

Blog Post

How To Use Location Intelligence and Foot Traffic Analysis for Retail Site Selection

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WHITEPAPER

Using Location Intelligence for Data Driven Insights

Learn how location data can help you make better business decisions

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Blog Post

The Nuts and Bolts of Location Intelligence

Everything you need to know about Location Intelligence

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