How Airlines Can Benefit From Location Intelligence

Airlines can leverage Skyhook’s unparalleled location intelligence for market research and insight into customer behaviors and journeys. Skyhook employs a unique combination of geospatial, temporal and airport data to produce precise classification of flyers by airline. Airlines can use this location data to better understand their target demographic and optimize their locations within airports and terminals.

Use cases

Consumer Behaviors & Demographics

Understand trends and patterns in consumer behavior such as where consumers shop or socialize allows you to tailor messaging to their personal interests when they enter an airport. This personalization increases user experience. 

Loyalty Management

Understand relative share of wallet, competitor airline visits and degrees of loyalty. Based on loyalty ratings, optimize cross-channel user engagement. Identify your active travelers who also fly with competitor airlines and discover their brand preferences and travel patterns. We'll help you measure the loyalty of your competitor’s passengers and win non-loyal customers over to your brand. 

Flyer Acquisition

Build targeted marketing campaigns to convert flyers using other airlines into customers. Flyer acquisition programs offer incredibly high ROI.

Partner Opportunities

Identify other brands that your flyers love. Using Skyhook Personas, leverage insights on hotels, rental cars, restaurants and other businesses that resonate with your airline’s passengers. By leveraging partnerships with brands your passengers already trust, you can build a more loyal following. 

Look-alike Modeling

Identify and target common behaviors for devices seen at airports. Look-alike data allows you to better understand the behavior of potential customers based on devices that have visited airports or specific brands. By incorporating audience modeling into your data, you’ll be able to better predict the potential market size. 

How Skyhook Does It

At Skyhook, our location network provides us with access to massive amounts of highly precise mobile device data. Our location data combines first party data gathered via our Skyhook Context and Precision Location SDKs with data provided by our trusted partners. This data provides insights into anonymized behaviors of mobile users as they move throughout their day and where they frequently visit and shop. Additionally, Skyhook conducts foot traffic analysis to analyze consumer movement patterns at specific venues or events to extract meaningful market insights.

Skyhook's airline data provides insights into the behaviors of airline passengers as they move throughout airports, as well as where they go to socialize and shop. Our foot traffic analysis provides rich insights into consumer movement patterns at specific airlines, providing unique market insight for airlines looking to improve their bottom line.

Skyhook is partnered with common ad identifiers to easily combine with device graphs, CRMs and other 3rd party data sets.

resource section

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