Decision makers have turned to technology to find previously untapped sources of information and are starting to recognize the benefits of location data in gaining unique differentiation. Location data has become a key component that supports decision-making. Up to 80% of data collected and maintained by organizations has a location component (Pitney Bowes). That said, issues such as the accuracy of location data, and the ability to turn raw data into meaningful insights continues to be a challenge.
This white paper focuses on how location intelligence can help companies: