Not All Geofences Are Created Equal—Here’s Why

Download the Skyhook Context 2.0 white paper for a look into the evolution of geofencing and its applications.

The use of location intelligence has skyrocketed over the last few years. According to Pitney Bowes, more than 80% of data maintained by organizations worldwide has a location component. There are a wide variety of uses for location intelligencecustomer analytics, geofencing, user experience, advertising and marketing campaigns, safety and securityto name a few. This white paper focuses on geofencing and its growing use cases.  

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