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personas

Aug 24, 2017

Skyhook Personas Now Available through LiveRamp IdentityLink Data Store

Location-based advertising continues to be one of the fastest growing areas of mobile adverti...

Jul 7, 2017

3 Reasons Why You Need Location In Your Advertising Strategy

Digital marketers are constantly looking for ways to interact and engage with consumers and a...

Apr 13, 2017

Event Recap: Inside the VIP Cocktail Hour with Y&R and Skyhook

Skyhook and Y&R recently hosted a VIP Cocktail event for brand and advertising leaders at Sky...

Mar 29, 2017

Coming Up: AdAge Webinar, VIP Event and More at Skyhook

There's a lot going on at Skyhook in the next fews weeks. After a successful launch of our Co...

Feb 10, 2017

The State of Location In Advertising: 3 Essential Questions Answered

For digital advertising (and nearly everyone else), 2016 was a tough year: “fake news” became...

Jan 25, 2017

Demand for Accurate Location At An All-time High, Spurring Skyhook Growth

Powerful targeting, insights and attribution technologies delivered measurable value for adve...

Jan 11, 2017

Latest in Location News: DigitalElement on Measurement & Attribution with Verifone

For as massive an opportunity location data holds to influence global tech, it's still largel...

Dec 15, 2016

Skyhook Joins the AppNexus Marketplace as 1st (and Only) Mobile Location Data Provider

The world's leading independent advertising technology company integrates Skyhook Personas in...

Dec 7, 2016

How Mobile Location Drives Dynamic Storytelling

Human insights and great storytelling have always been at the core of advertising, but the in...