Aug 24, 2017

Skyhook Personas Now Available through LiveRamp IdentityLink Data Store

Location-based advertising continues to be one of the fastest growing areas of mobile advertising, fueled by surging demand from brands and publishers to build a real connection with their audiences.

Jul 7, 2017

3 Reasons Why You Need Location In Your Advertising Strategy

Digital marketers are constantly looking for ways to interact and engage with consumers and are finding it harder and harder to do so.  A pivotal way retailers can gain traction is by adding personalization to their advertising strategy. Consumers are making it known that they want real-time personalized ads and less noise. In a survey conducted by Infosys, 86% of respondents who have experienced personalization in the ads they receive say that it has an influence on what they purchase.

Apr 13, 2017

Event Recap: Inside the VIP Cocktail Hour with Y&R and Skyhook

Skyhook and Y&R recently hosted a VIP Cocktail event for brand and advertising leaders at Sky Room rooftop lounge in New York City. The night was spent sharing insights and ideas around how location data can influence ad creation not just targeted placements over a few drinks and beautiful views from the roofdeck. Ad industry guests in a wide range of attendance included iHeartMedia, AccuWeather, Havas, RadiumOne, WPP and many more.

Mar 29, 2017

Coming Up: AdAge Webinar, VIP Event and More at Skyhook

There's a lot going on at Skyhook in the next fews weeks. After a successful launch of our Context 2.0 SDK release that allows apps to validate when users are in-store (without beacons), there are a whole new set of use cases for geofencing available for retail, wearable tech and mobile. Not only that, but we're gaining momentum in the advertising space with a few new partnerships and campaigns. 

Feb 10, 2017

The State of Location In Advertising: 3 Essential Questions Answered

For digital advertising (and nearly everyone else), 2016 was a tough year: “fake news” became an issue, mistrust in agencies flared as transparency problems came to light and huge acquisitions seemed to happen so often our heads were spinning. Despite these changes, disruption in the location data space is needed now more than ever. Why? Adtech users and location experts are still seeing up to 90% of location data in the industry being incorrect.

Jan 25, 2017

Demand for Accurate Location At An All-time High, Spurring Skyhook Growth

Powerful targeting, insights and attribution technologies delivered measurable value for advertising and marketing professionals

BOSTON - January 25, 2017 - In 2016, Skyhook, the world’s leading location services company, continued to answer the call for quality, highly accurate location data by delivering innovative solutions across a range of products and markets. New advertising solutions, enhancing targeting, insights and attribution, along with ongoing innovations in the wearables and internet of things (IoT) markets, drove a nearly 30 percent increase in new customer adoption from companies including AdTheorent, AppNexus, Arbor, Digital Element, LiveRamp, RadiumOne, SafeGraph and Verifone Media.

Jan 11, 2017

Latest in Location News: DigitalElement on Measurement & Attribution with Verifone

For as massive an opportunity location data holds to influence global tech, it's still largely misunderstood. One organization that works to remedy this is the LBMA, or Location Based Marketing Association. Their goal is to educate, share best practices, establish guidelines for growth and promote the services of member companies to brands and other content-related providers.

Dec 15, 2016

Skyhook Joins the AppNexus Marketplace as 1st (and Only) Mobile Location Data Provider

The world's leading independent advertising technology company integrates Skyhook Personas into its industry-leading marketplace

BOSTON - Dec. 15, 2016 - Skyhook, the world’s leading independent location platform, today announced that it has joined the AppNexus marketplace as its first mobile location insights data provider. The integration of Skyhook’s Personas will help to increase the value of publishers’ advertising inventory by ensuring highly accurate location-based behavioral targeting, insights and attribution.

Dec 7, 2016

How Mobile Location Drives Dynamic Storytelling

Human insights and great storytelling have always been at the core of advertising, but the industry has become infinitely more dynamic and complex. Not only that but the volume of data now at our fingertips is massive. Consider the fact that 90% of the world’s data was created in the last 2 years. The data we’re producing as a whole is doubling every year and will continue to grow 40% YoY for the next 10 years.

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