Jun 26, 2019

What Location Intelligence Reveals About The Philadelphia Phillies Fan Attendance Since Signing Bryce Harper

While some Major League Baseball teams are facing declining or stagnant fan attendance this 2019 baseball season, it’s another story for the Philadelphia Phillies. Since Bryce Harper signed a 13-year, $330 million contract this past offseason with the team, their game attendance has been reportedly higher . T he Washington Nationals on the other hand are not having a great season since losing Bryce Harper to the Phillies.
Jun 10, 2019

Meet Skyhook at Boston TechJam

Skyhook is exhibiting for the first time at Boston TechJam on Thursday, June 13th from 4pm-9pm. 
Jun 6, 2019

How Location Intelligence Helps Improve Customer Loyalty & Retention For Brands

With 61 percent of loyal customers going out of their way to buy from a specific company, and 60 percent of loyal customers making more frequent purchases, it’s no surprise that brands are looking for new ways to increase customer loyalty and retention. Creating high levels of trust and a personalized, more seamless experience is critical in achieving this. 
May 30, 2019

What Location Intelligence Reveals About Third-Party Food Delivery Services That Restaurants Need to Know

Third-party food delivery services are taking the restaurant world by storm. According to Technomic , off-premise sales make up 44% of all restaurant sales, and 25% of all off-premise orders are for delivery. There are many growing players in the third-party food delivery industry, but Grubhub, Doordash and UberEats have a dominant share of the market overall. Major food/beverage chains are also jumping on board : Starbucks is now expanding delivery to more U.S. stores through its partnership with UberEats, and Taco Bell is offering delivery nationwide through Grubhub. 
May 22, 2019

Stop & Shop Strike: 10% of Loyal Customers Still Stay Away

It has been a pproximately one month since the recent Stop & Shop employee strike ended. To recap, on April 11, 2019, about 31,000 Stop & Shop workers walked out of the 240+ stores located across Massachusetts, Connecticut and Rhode Island after failing to agree to a new contract between the grocer and the union representing the workers. Stop & Shop employees were protesting wage and benefit cuts and changes to their health care plans. The strike endured for eleven days , finally ending on April 21st after the parties involved came to a tentative agreement.
Apr 30, 2019

Coachella 2019: Foot Traffic Trends

The Coachella Valley Music and Arts Festival celebrated its 20th anniversary this year. Coachella takes place every year in Indio, C alifornia, which is located in the Coachella Valley of Southern California’s Colorado Desert region. The sold - out festival was held between weekend 1 (4/12-4/14) and weekend 2 (4/19-4/21). Headliners this year included Childish Gambino, Zedd and Ariana Grande, with *NSYNC and Justin Bieber both making surprise appearances during Grande’s performances.
Mar 22, 2019

EY announces the launch of a global data science challenge to identify and develop top talent in analytics and AI

This press release originally appeared here.

Mar 8, 2019

Retail & Location Terms to Know

In recent conversations we noticed we’re often get ting asked what terms like “retail site analytics”, “trade area” and “demographic analysis” mean related to our Geospatial Insights product . To address those questions , we created a glossary of all of the retail - related terms we refer to when writing about or discussing the topic. 
Feb 11, 2019

Super Bowl LIII: Comparing Competing Fanbases

While many expected a high-scoring offensive explosion, t his year’s Super Bowl ended up featuring  a battle of defenses between the New England Patriots and the Los Angeles Rams. The championship game took place at Mercedes-Benz Stadium in Atlanta. Skyhook decided to continue our annual tradition of analyzing the makeup of attendees of the Super Bowl and providing insights on the everyday behaviors of the two fan bases to help advertisers and the sports teams alike identify what their brand preferences are.