Aug 16, 2019

From Bad to Worse: Boston Traffic Negatively Impacted by HOV Lane Change on I-93

If you’ve ever had to commute into the Greater Boston a rea during rush hour , you understand why Boston is described as the most congested city in the U.S . Ask any Bostonian and you’ll hear at least one story of how what should have been a 20 minute commute turn ed into over an hour trip somewhere . With this uncertainty and unpredictability , Boston commuters have to build more time into their daily commute and plan for the worst case scenario , which happens way more often than it should. 
Aug 14, 2019

Skyhook and KDI Partner to Deliver Individualized Audience Segments

Skyhook, a mobile location intelligence company, and KD Interactive (KDI), an Online to Offline (O2O) purchase data analytics and attribution firm, have joined forces to produce individualized audience segments giving advertisers and marketers the ability to optimize their digital ad campaigns. The strength of this combined offering is focused on offline “mid-market” brick and mortar sales.

Jul 24, 2019

How Airlines Are Increasing Market Share Using Location Intelligence

The airline industry r epresents a critical economic engine - according to the trade group Airlines for America , the U.S. airline industry alone helps drive $1.5 trillion in economic activity and creates more than 10 million jobs . Yet d espite the current robust worldwide economy, the global commercial airline industry is facing difficult times, with net profits dropping from $37.6B in 2017 to $30B in 2018 . The commercial aviation market is fiercely competitive and costs for both airlines and consumers are rising. PwC suggests that airlines should prepare for a challenging future, with the emergence of new competitors and the prospect of further digital disruption continuing to impact the airline industry.
 
Jul 15, 2019

Skyhook Announces Geospatial Insights for Airlines

Skyhook is excited to announce a new offering, Geospatial Insights for Airlines. Geospatial Insights for Airlines is a location intelligence solution built specifically for the commercial airline industry. 
Jun 26, 2019

What Location Intelligence Shows About The Philadelphia Phillies Fan Attendance Since Signing Bryce Harper

While some Major League Baseball teams are facing declining or stagnant fan attendance this 2019 baseball season, it’s another story for the Philadelphia Phillies. Since Bryce Harper signed a 13-year, $330 million contract this past offseason with the team, their game attendance has been reportedly higher . T he Washington Nationals on the other hand are not having a great season since losing Bryce Harper to the Phillies.
Jun 6, 2019

How Location Intelligence Helps Improve Customer Loyalty & Retention For Brands

With 61 percent of loyal customers going out of their way to buy from a specific company, and 60 percent of loyal customers making more frequent purchases, it’s no surprise that brands are looking for new ways to increase customer loyalty and retention. Creating high levels of trust and a personalized, more seamless experience is critical in achieving this. 
May 30, 2019

What Location Intelligence Reveals About Third-Party Food Delivery Services That Restaurants Need to Know

Third-party food delivery services are taking the restaurant world by storm. According to Technomic , off-premise sales make up 44% of all restaurant sales, and 25% of all off-premise orders are for delivery. There are many growing players in the third-party food delivery industry, but Grubhub, Doordash and UberEats have a dominant share of the market overall. Major food/beverage chains are also jumping on board : Starbucks is now expanding delivery to more U.S. stores through its partnership with UberEats, and Taco Bell is offering delivery nationwide through Grubhub. 
Mar 22, 2019

EY announces the launch of a global data science challenge to identify and develop top talent in analytics and AI

This press release originally appeared here.

Mar 8, 2019

Retail & Location Terms to Know

In recent conversations we noticed we’re often get ting asked what terms like “retail site analytics”, “trade area” and “demographic analysis” mean related to our Geospatial Insights product . To address those questions , we created a glossary of all of the retail - related terms we refer to when writing about or discussing the topic.