Most Popular Posts

location based advertising

Mar 5, 2020

Who is Skiing in Vermont? A Foot Traffic Analysis of Popular Vermont Ski Resorts

For those of us who live on the east coast and are looking to ski without getting on a plane,...

Feb 20, 2020

How Location Intelligence Helps Automotive Dealers Drive Sales

Car dealerships face stiff competition for local sales, especially in markets with multiple c...

Feb 4, 2020

The Future of Location: Predictions from Skyhook

There have been massive advances in the location technology industry over the past decad...
Aug 14, 2019

Skyhook and KDI Partner to Deliver Individualized Audience Segments

Skyhook, a mobile location intelligence company, and KD Interactive (KDI), an Online to Offli...

Mar 21, 2018

How Geofencing in Advertising Helps Boost Engagement and Loyalty

Geofencing helps marketers, advertisers and enterprises gain insights and interact with consu...

Sep 22, 2017

LSA's Place 2017 Conference Highlights and Insights

Do the words “precise” and “accurate” come to mind when thinking about the data that top loca...

Sep 5, 2017

Skyhook’s Location-Enabled Behavioral Data Now Available on adsquare

With mobile ad spending surpassing desktop in the U.S., there is no time like the present for...

Aug 15, 2017

How to Use Location Data Effectively in Your Ad Campaign

This blog first appeared on Oracle Data Cloud's blog

Much has been said about the value that ...

Jun 8, 2017

Your Location Questions, Answered

When it comes to location data, there are a lot of questions around accuracy, privacy, data c...