Identify which location offering best suits your needs
It’s no secret that the ease of online shopping and free two-day shipping has become an increasingly attractive alternative to shopping at traditional brick and mortar retail locations. In 2018, more than 60% of consumers reported they’ll be shopping online for their holiday gifts. And with big store closure announcements coming from household names like JCPenney, Macy’s, and J. Crew, it’s clear that online shopping has had a big impact on in-store sales.
Conducting research and assessing real estate investment opportunities is no easy task. Whether you’re evaluating an investment space for retail, commercial, industrial or hospitality use, it’s important to consider all of the social and economic factors in a given area in order to make an educated investment.
Improving the customer experience is a critical piece of staying ahead in today’s highly competitive landscape, especially in the hospitality industry. Superb guest experience (GX) isn't just a nice-to-have, but a must-have. In fact, studies show that companies who successfully implement a customer experience strategy achieve higher customer satisfaction rates, reduced customer churn and increased revenue.
While it may seem like all fun and games, major sports teams are a business organization first and foremost. The North America sports market alone is expected to reach $78.53 billion per year by 2021. That number is based on a compilation of gate revenues, media rights, sponsorships and merchandising.
August 3rd, 2018 was the 10th annual International Beer Day and also National IPA day. To celebrate this important day, Skyhook used location data and foot traffic analysis to uncover what the top three craft breweries and brewpubs are in a few of the cities and their greater metro areas that are known for having some of the best craft beer. We analyzed the foot traffic on a daily basis from Saturday, June 16th to Sunday, July 15th to get a sense of both the hottest craft breweries this summer and the most popular day of the week that people go to them.
In today’s digital age, the customer journey is typically considered to be the path to purchase that consumers take online. Their digital footprints, however, don’t tell the whole story of who they are and what they care about. While brands have tons of data around how consumers interact with them directly both physically and digitally, they don’t have a great grasp on where else they go and what else they care about.
It is all about location, location, location and deciding where to place your next brick and mortar retail store is no different. With so many conditions to evaluate when deciding on a new store location, it’s critical you do all your research first. Seasonality trends, zoning restrictions, demographics and competitors’ locations are just some of the conditions that you need to analyze.
Thousands of people gathered for the 2018 Women’s Marches, which occurred in major cities across the United States and around the world this past Saturday, January 20th. This marks the second year in a row that this event has taken place. The event brings people together to recognize and advocate for women’s and LGBTQ rights and equality, healthcare reform, and to stand up to sexual abuse and assault. This year’s event focused heavily on the latter as a result of the start of the #MeToo campaign in the fall of 2017.
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