May 22, 2019

Stop & Shop Strike: 10% of Loyal Customers Still Stay Away

It has been a pproximately one month since the recent Stop & Shop employee strike ended. To recap, on April 11, 2019, about 31,000 Stop & Shop workers walked out of the 240+ stores located across Massachusetts, Connecticut and Rhode Island after failing to agree to a new contract between the grocer and the union representing the workers. Stop & Shop employees were protesting wage and benefit cuts and changes to their health care plans. The strike endured for eleven days , finally ending on April 21st after the parties involved came to a tentative agreement.
Apr 30, 2019

Coachella 2019: Foot Traffic Trends

The Coachella Valley Music and Arts Festival celebrated its 20th anniversary this year. Coachella takes place every year in Indio, C alifornia, which is located in the Coachella Valley of Southern California’s Colorado Desert region. The sold - out festival was held between weekend 1 (4/12-4/14) and weekend 2 (4/19-4/21). Headliners this year included Childish Gambino, Zedd and Ariana Grande, with *NSYNC and Justin Bieber both making surprise appearances during Grande’s performances.
Feb 11, 2019

Super Bowl LIII: Comparing Competing Fanbases

While many expected a high-scoring offensive explosion, t his year’s Super Bowl ended up featuring  a battle of defenses between the New England Patriots and the Los Angeles Rams. The championship game took place at Mercedes-Benz Stadium in Atlanta. Skyhook decided to continue our annual tradition of analyzing the makeup of attendees of the Super Bowl and providing insights on the everyday behaviors of the two fan bases to help advertisers and the sports teams alike identify what their brand preferences are.
Dec 13, 2018

3 Ways to Use Location Intelligence & Foot Traffic Analysis for Retail Site Selection

It’s no secret that the ease of online shopping and free two-day shipping has become an increasingly attractive alternative to shopping at traditional brick and mortar retail locations. In 2018, more than 60% of consumers reported they’ll be shopping online for their holiday gifts. And with big store closure announcements coming from household names like JCPenney, Macy’s, and J. Crew, it’s clear that online shopping has had a big impact on in-store sales.

Nov 8, 2018

4 Ways Location Intelligence is Driving Real Estate Investments

Conducting research and assessing real estate investment opportunities is no easy task. Whether you’re evaluating an investment space for retail, commercial, industrial or hospitality use, it’s important to consider all of the social and economic factors in a given area in order to make an educated investment.

Sep 13, 2018

How Location Intelligence Improves Customer Experience In Hospitality

Improving the customer experience is a critical piece of staying ahead in today’s highly competitive landscape, especially in the hospitality industry. Superb guest experience (GX) isn't just a nice-to-have, but a must-have. In fact, studies show that companies who successfully implement a customer experience strategy achieve higher customer satisfaction rates, reduced customer churn and increased revenue.

Aug 23, 2018

How Sports Franchises Can Leverage Location Intelligence

While it may seem like all fun and games, major sports teams are a business organization first and foremost. The North America sports market alone is expected to reach $78.53 billion per year by 2021. That number is based on a compilation of gate revenues, media rights, sponsorships and merchandising.

Aug 3, 2018

Enjoy Beer at These Popular Craft Breweries and Brewpubs

August 3rd, 2018 was the 10th annual International Beer Day and also National IPA day. To celebrate this important day, Skyhook used location data and foot traffic analysis to uncover what the top three craft breweries and brewpubs are in a few of the cities and their greater metro areas that are known for having some of the best craft beer. We analyzed the foot traffic on a daily basis from Saturday, June 16th to Sunday, July 15th to get a sense of both the hottest craft breweries this summer and the most popular day of the week that people go to them.

Jun 7, 2018

How Location Redefines the Customer Journey

In today’s digital age, the customer journey is typically considered to be the path to purchase that consumers take online. Their digital footprints, however, don’t tell the whole story of who they are and what they care about. While brands have tons of data around how consumers interact with them directly both physically and digitally, they don’t have a great grasp on where else they go and what else they care about.