Blog | Skyhook

Infographic: Getting App Users to Turn Location Services On

In the past year, we’ve seen mobile apps gain more and more awareness of their users’ needs as they...

Read More

15 Tweetable Advertising Stats that Predict Where the Adtech Industry is Headed

The adtech ecosystem is in the middle of a fundamental shift in the way it conducts user targeting....

Read More

Webinar: How to Drive Ad Revenue With Precise Location Targeting

The adtech ecosystem is in the middle of a fundamental shift in the way it conducts user targeting....

Read More

Why Advertisers and Adtech May be Missing the Mark with Location: Centroids

Advertisers are delivering personalized and relevant experiences because they can use location to...

Read More

Accuracy and Precision of Location: Centroid vs. On Device Location

When most people think of location they think of an exact point that is both precise and accurate....

Read More

5 Best Practices for Gaining Attention in the Fragmented Device Environment

This week at Advertising Week in New York City, Skyhook was invited to participate in a panel...

Read More

3 Strategies for Brands & Advertisers To Make an Impact in 2017

There were some very applicable themes to those concerned with all aspects of advertising at the...

Read More

Infographic: Retail Food Trends in America

Americans are food obsessed. Why? With the massive amount of information now available to us about...

Read More

Why is It Important to Store Your Location Data?

Many app developers are not saving their users’ location samples, which means they're throwing away...

Read More