Blog | Skyhook

Skyhook Joins the Network Advertising Initiative

Skyhook's membership in the NAI highlights a commitment to the highest standards for mobile data...

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MMA Mobile Automation & Programmatic Leadership Forum Insights

In the early days of mobile advertising, just getting a simple 320x50 ad to show up on my test...

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Top 3 Takeaways from MMA's Location Leadership Summit

According to the Mobile Marketing Association's Location Leadership Forum on March 23rd in New York...

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New Retailer and On-Demand Personas for Better Attribution

Looking for new ways to measure ad success? Knowing the location behavior of your consumers after...

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How to Create Accurate Segments for Better Ad Targeting

While mobile advertising is expected to grow into a $100 billion industry over the next four years,...

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Customer Spotlight: Adtech Leader AdTheorent Selects Skyhook Personas to Improve Client Advertising Effectiveness

Skyhook is excited to be partnering with AdTheorent, a technology company whose data-driven...

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Skyhook Introduces Personas: Segments for Mobile Targeting, Attribution and Insights

Skyhook’s 3,000+ location-based Personas deliver unique behavioral targeting capabilities. BOSTON,...

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2016 Predictions: Apps Will Win with Intuitive UX; Ad Experiences to Become More Relevant

A lot happened in the mobile world this year - especially with regard to location services. Based...

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Experience is the New Channel for Advertising and How Location Makes it Happen

Let’s talk about our world and what we want from the world today. As a culture we want to advance,...

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