Most Popular Posts


Apr 15, 2020

Benefits of Having Location Services Turned On

Most of us are heavy users of our smart devices -- for tasks like accessing local informa...
Jan 31, 2020

The Difference Between Location Accuracy and Precision and Why You Need To Know

Location-based ad targeting meansrelevant content for consumers, higher ROI for brands, and m...

Jan 23, 2020

What is Geofencing and How to Use It

Geofences help marketers, advertisers and enterprises gain insights and take action to intera...

Mar 21, 2018

How Geofencing in Advertising Helps Boost Engagement and Loyalty

Geofencing helps marketers, advertisers and enterprises gain insights and interact with consu...

Sep 22, 2017

LSA's Place 2017 Conference Highlights and Insights

Do the words “precise” and “accurate” come to mind when thinking about the data that top loca...

Aug 15, 2017

How to Use Location Data Effectively in Your Ad Campaign

This blog first appeared on Oracle Data Cloud's blog

Much has been said about the value that ...

Jul 7, 2017

3 Reasons Why You Need Location In Your Advertising Strategy

Digital marketers are constantly looking for ways to interact and engage with consumers and a...

Apr 13, 2017

Event Recap: Inside the VIP Cocktail Hour with Y&R and Skyhook

Skyhook and Y&R recently hosted a VIP Cocktail event for brand and advertising leaders at Sky...

Mar 29, 2017

Coming Up: AdAge Webinar, VIP Event and More at Skyhook

There's a lot going on at Skyhook in the next fews weeks. After a successful launch of our Co...