Posted by Melissa

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Skyhook’s Chief Technology Evangelist Kipp Jones joined Asif Khan and Aubriana Lopez on the Location Based Marketing Association (LBMA) podcast, ‘This Week in Location Based Marketing.’ 
Kipp joins the podcast to talk about everything Skyhook - how the company began, what customers work with us on, and the opportunities location intelligence can open for a variety of companies. 
Some of the topics covered in this podcast include: 
  • Movements in the location data and intelligence landscape 
  • The impact of location intelligence on smart cities and city planning
  • Skyhook customer use cases, including airline offering
  • What companies can learn from location information, regardless of industry 
  • Cross-shopping partnership opportunities built on location positioning
  • The future of location based marketing