Wearable technology has disrupted and transformed healthcare and fitness over the past few years, and the addition of location capabilities to these devices has extended that growth. The industry has become increasingly popular as peoples’ interest in learning and understanding their own health and fitness levels has increased without having to depend on a doctor or trainer to measure their performance.
The prevalence of health and fitness apps stems from a combination of the growth of the wearable tech industry and the evolution of the wellness movement. COVID-19 becoming a prevalent threat in 2020 led many gyms and fitness centers to close down for extended periods of time. As a result people turned to online or at-home workout options more than ever before.
Contextual location presents a complete picture of each activity throughout a user’s day and provides the most accurate reporting on the workout and performance. Wearable device sales have jumped more than 30% this year, and are expected to grow to an almost $70 billion market globally by 2025, with the dominant sector being healthcare.
Want to learn more? Read the rest of our white paper on the state of location and where we see the asset tracking industry moving in the future.