
In this analysis of Thanksgiving and Black Friday 2018, we look at
- Highest trafficked malls across the U.S.
- Analysis of specific malls
- States with the largest levels of device traffic
- Hourly traffic breakdown throughout malls overall
How We Put Together the Analysis
Thanksgiving and Black Friday Mall Analysis 2018
Timeframe:
The Busiest Malls on Black Friday 2018:
Deeper Analysis:
Analysis of Tyson’s Corner Center:

Devices Detected at Tyson's Corner Center on November 22-23, 2018
|
Thanksgiving | Black Friday |
Hours Open | 6:00 PM - 12:00 AM | 12:00 AM - 10:00 PM |
Highest Number of Devices Detected | 10:00 PM | 2:00 PM |
Analysis of Mall of America:
Live Map of the Mall of America on Thanksgiving and Black Friday 2018
The heat map above shows the foot traffic throughout the Mall of America on Thursday and Friday. The Mall of America is closed on Thanksgiving Day, but remains open from 5:00 AM - 10:00 PM on Black Friday, but unlike Tyson’s Corner Center, there isn’t a massive increase of devices detected when the store opens. Instead, we saw a gradual increase of visitors throughout the day, with a climax at 2:00 PM, followed by a steady decline.
Devices Detected at the Mall of America on November 22-23, 2018
Black Friday | |
Hours Open | 5:00 AM - 10:00 PM |
Highest Number of Devices Detected | 2:00 PM |
Top 10 States with the Highest Amount of Devices Seen at Malls on Thanksgiving and Black Friday
- Texas
- California
- Florida
- New York
- Georgia
- Ohio
- Illinois
- Pennsylvania
- North Carolina
- Virginia
Hourly Analysis of Mall Foot Traffic on Black Friday and Thanksgiving 2018

Devices Detected at all Malls in the United States of America on November 22-23, 2018
Busiest Malls in America on Thanksgiving and Black Friday 2018 by State
TIDE Footfall Estimate Explanation:
- Devices Observed: 31,265 / TIDE Footfall Estimate: 545,300
- Busiest Malls: Riverchase Galleria, Bridge Street Town Center, The Outlet Shops of Grand River
- Busiest Time: 1:00 PM
- Devices Observed: 37,155 / TIDE Footfall Estimate: 675,500
- Busiest Malls: Scottsdale Fashion Square, Chandler Fashion Center, Arizona Mills
- Busiest Time: 1:00 PM
- Devices Observed: 16,433 / TIDE Footfall Estimate: 293,400
- Busiest Malls: Pinnacle Hills Promenade, McCain Mall, Outlets of Little Rock
- Busiest Time: 2:00 PM
- Devices Observed: 208,776 / TIDE Footfall Estimate: 3,939,200
- Busiest Malls: Ontario Mills, Citadel Outlets, Del Amo Fashion Center
- Busiest Time: 1:00 PM
- Devices Observed: 29,861 / TIDE Footfall Estimate: 542,900
- Busiest Malls: Park Meadows Mall, Southlands Shopping Mall, Outlets at Castle Rock
- Busiest Time: 1:00 PM
- Devices Observed: 16,762 / TIDE Footfall Estimate: 310,400
- Busiest Malls: Connecticut Post Mall, Westfarms, Danbury Fair
- Busiest Time: 1:00 PM
- Devices Observed: 6,272 / TIDE Footfall Estimate: 114,000
- Busiest Malls: Christiana Mall, Deptford Mall, White Marsh Mall
- Busiest Time: 3:00 PM
- Devices Observed: 137,747 / TIDE Footfall Estimate: 2,374,900
- Busiest Malls: Sawgrass Mills, St. Johns Town Center, Dadeland Mall
- Busiest Time: 2:00 PM
- Devices Observed: 66,589 / TIDE Footfall Estimate: 1,024,400
- Busiest Malls: Mall of Georgia Crossing, Lenox Square, Perimeter Mall
- Busiest Time: 2:00 PM
- Devices Observed: 7,586 / TIDE Footfall Estimate: 137,900
- Busiest Malls: Ala Moana Center, Pearlridge Center, Waikele Premium Outlets
- Busiest Time: 11:00 AM
- Devices Observed: 7,103 / TIDE Footfall Estimate: 114,600
- Busiest Malls: Boise Towne Square, Grand Teton Mall, The Village a Meridian
- Busiest Time: 2:00 PM
- Devices Observed: 64,844 / TIDE Footfall Estimate: 1,063,000
- Busiest Malls: Woodfield Mall, The Shops at North Bridge, Oakbrook Center
- Busiest Time: 2:00 PM
- Devices Observed: 35,710 / TIDE Footfall Estimate: 605,300
- Busiest Malls: Greenwood Park Mall, Castleton Square Mall, Circle Centre Mall
- Busiest Time: 1:00 PM
- Devices Observed: 14,303 / TIDE Footfall Estimate: 234,500
- Busiest Malls: Jordan Creek Town Center, Coral Ridge Mall, NorthPark Mall
- Busiest Time: 1:00 PM
- Devices Observed: 15,903 / TIDE Footfall Estimate: 260,700
- Busiest Malls: Oak Park Mall, Legends Outlets Kansas City, Oak Park Mall
- Busiest Time: 1:00 PM
- Devices Observed: 22,162 / TIDE Footfall Estimate: 363,300
- Busiest Malls: Fayette Mall, Hamburg Pavilion, Greenwood Mall
- Busiest Time: 2:00 PM
- Devices Observed: 28,919 / TIDE Footfall Estimate: 525,800
- Busiest Malls: Mall of Louisiana, River Chase Shopping Mall, Pecanland Mall
- Busiest Time: 1:00 PM
- Devices Observed: 3,769 / TIDE Footfall Estimate: 61,800
- Busiest Malls: The Maine Mall, Freeport Village, Bangor Mall
- Busiest Time: 2:00 PM
- Slowest Time: 9:00 PM
- Note: Maine had a high spike to almost peak visitor numbers at 1:00 AM, a crash at 4:00 AM, and then a climb of visitors from then on until the busiest time between noon and 2:00 PM. Interestingly, The Maine Mall was closed on Thanksgiving and open from 6:00 AM - 9:00 PM.
Devices Detected at Malls in the State of Maine on November 22-23, 2019
- Devices Observed: 44,285 / TIDE Footfall Estimate: 750,600
- Busiest Malls: Arundel Mills, The Mall at Prince George, Westfield Montgomery
- Busiest Time: 1:00 PM
- Devices Observed: 29,428 / TIDE Footfall Estimate: 545,000
- Busiest Malls: Burlington Mall, Natick Mall, Wrentham Village Premium Outlets
- Busiest Time: 2:00 PM
- Devices Observed: 45,404 / TIDE Footfall Estimate: 890,300
- Busiest Malls: Twelve Oaks Mall, Great Lakes Crossing Outlets, RiverTown Crossings
- Busiest Time: 2:00 PM
- Devices Observed: 31,678 / TIDE Footfall Estimate: 646,500
- Busiest Malls: Mall of America, Crossroads Center Mall, Rosedale Center
- Busiest Time: 2:00 PM
- Devices Observed: 12,781 / TIDE Footfall Estimate: 209,500
- Busiest Malls: The Mall at Barnes Crossing, Turtle Creek Mall, Gulfport Premium Outlets
- Busiest Time: 1:00 PM
- Devices Observed: 34,414 / TIDE Footfall Estimate: 674,800
- Busiest Malls: Battlefield Mall, South County Center, Chesterfield Mall
- Busiest Time: 1:00 PM
- Devices Observed: 2,745 / TIDE Footfall Estimate: 48,200
- Busiest Malls: Rimrock Mall, Southgate Mall
- Busiest Time: 11:00 AM
- Devices Observed: 12,486 / TIDE Footfall Estimate: 204,500
- Busiest Malls: SouthPointe Pavilions Shopping Mall, Nebraska Crossing Outlet Mall
- Busiest Time: 3:00 PM
- Devices Observed: 12,719 / TIDE Footfall Estimate: 195,700
- Busiest Malls: The Outlets at Legends, Meadows Mall, Galleria Mall
- Busiest Time: 12:00 PM - 3:00 PM
- Note: Nevada saw a spike in visitors at 7:00 PM on Thanksgiving, a sharp drop between 10:00 PM and 3:00 AM, a steady increase from 3:00 AM until 3:00 -4:00PM, followed by a moderate decline after 4:00 PM.
Devices Detected at Malls in the State of Nevada on November 22-23, 2018
- Devices Observed: 8,209 / TIDE Footfall Estimate: 114,000
- Busiest Malls: The Mall at Rockingham Park, The Mall of New Hampshire, Pheasant Lane Mall
- Busiest Time: 12:00 PM
- Devices Observed: 49,214 / TIDE Footfall Estimate: 1,004,400
- Busiest Malls: The Mills at Jersey Gardens, Cherry Hill Mall, Bridgewater Commons
- Busiest Time: 2:00 PM
- Devices Observed: 5,724 / TIDE Footfall Estimate: 88,100
- Busiest Malls: Coronado Center, South Plains Mall, Cielo Vista Mall
- Busiest Time: 1:00 PM
- Devices Observed: 91,989 / TIDE Footfall Estimate: 1,586,000
- Busiest Malls: Roosevelt Field Mall, Palisades Center, Woodbury Common Premium Outlets
- Busiest Time: 2:00 PM
- Devices Observed: 62,729 / TIDE Footfall Estimate: 1,140,500
- Busiest Malls: Concord Mills, Crabtree Valley Mall, North Hills Mall, Cross Pointe Center
- Busiest Time: 2:00 PM
- Devices Observed: 5,448 / TIDE Footfall Estimate: 89,300
- Busiest Malls: Kirkwood Mall, West Acres Shopping Center, Dakota Square Mall
- Busiest Time: 12:00 PM
- Devices Observed: 66,539 / TIDE Footfall Estimate: 1,127,800
- Busiest Malls: Easton Town Center, Polaris Fashion Place, Franklin Park Mall
- Busiest Time: 2:00 PM
- Devices Observed: 21,459 / TIDE Footfall Estimate: 315,600
- Busiest Malls: OKC Outlet, Penn Square Mall, Woodland Hills Mall
- Busiest Time: 2:00 PM
- Devices Observed: 14,631 / TIDE Footfall Estimate: 239,900
- Busiest Malls: Clackamas Town Center, Washington Square Mall, Willamette Town Center
- Busiest Time: 3:00 PM
- Devices Observed: 64,279 / TIDE Footfall Estimate: 1,127,700
- Busiest Malls: King of Prussia Mall, Lehigh Valley Mall, Park City Center
- Busiest Time: 2:00 PM
- Devices Observed: 3,438 / TIDE Footfall Estimate: 55,500
- Busiest Malls: Providence Place, Warwick Mall
- Busiest Time: 4:00 PM
- Devices Observed: 26,829 / TIDE Footfall Estimate: 439,800
- Busiest Malls: Haywood Mall, Coastal Grand Mall, Tanger Outlets Myrtle
- Busiest Time: 2:00 PM
- Devices Observed: 4,625 / TIDE Footfall Estimate: 85,600
- Busiest Malls: The Empire Mall, Western Mall, Rushmore Mall
- Busiest Time: 2:00 PM
- Devices Observed: 38,366 / TIDE Footfall Estimate: 661,500
- Busiest Malls: West Town Mall, CoolSprings Galleria, Opry Mills
- Busiest Time: 2:00 PM
- Devices Observed: 243,555 / TIDE Footfall Estimate: 4,093,400
- Busiest Malls: The Galleria Houston, Village on the Parkway, Baybrook Mall
- Busiest Time: 2:00 PM
- Devices Observed: 15,727 / TIDE Footfall Estimate: 257,800
- Busiest Malls: Layton Hills Mall, Fashion Place, Newgate Mall
- Busiest Time: 2:00 PM
- Devices Observed: 994 / TIDE Footfall Estimate: 14,600
- Busiest Malls: Diamond Run Mall
- Busiest Time: 2:00 PM
- Devices Observed: 60,884 / TIDE Footfall Estimate: 1,087,200
- Busiest Malls: Tyson’s Corner Center, Potomac Mills, Fashion Center Pentagon City
- Busiest Time: 2:00 PM
- Devices Observed: 31,574 / TIDE Footfall Estimate: 544,400
- Busiest Malls: Alderwood Mall, The Outlet Collection Seattle, Westfield Southcenter
- Busiest Time: 2:00 PM
- Devices Observed: 9,031 / TIDE Footfall Estimate: 148,000
- Busiest Malls: Huntington Mall, Grand Central Mall, Meadowbrook Mall
- Busiest Time: 2:00 PM
- Devices Observed: 20,135 / TIDE Footfall Estimate: 330,100
- Busiest Malls: Fox River Mall, Mayfair, Brookfield Square
- Busiest Time: 1:00 PM
- Devices Observed: 1,393 / TIDE Footfall Estimate: 22,500
- Busiest Malls: Eastridge Mall, Frontier Mall
- Busiest Time: 12:00 PM