Posted by Brittany Dervan
Similar to our previous analysis and analyzing the same group of loyal customers, we found that visits from the loyal cohort to Stop & Shop dropped 76% during the 11 days of the strike compared to the same 11-day period before.
During the full strike, competing grocery stores saw a noticeable increase in foot traffic from this same cohort. Stop & Shop’s loyal customers didn't want to cross the picket line and therefore went to competing grocery stores instead. Also similar to our previous analysis, Hannaford’s, Shaw’s & Star Market and Market Basket saw the biggest increases in foot traffic. Interestingly, Hannaford’s is owned by the same parent company as Stop & Shop, Ahold Delhaize.
The analysis shows that the impact on Stop & Shop was not merely limited to during the strike, but continued even after it ended as well. During the 11-day period after the strike, we found that loyal visits were down 23% compared to the 11-day period before the strike.