Posted by Ronda Billings Morra
Skyhook's membership in the NAI highlights a commitment to the highest standards for mobile data collection & use
BOSTON, Mass. - July 28, 2016 - Skyhook, the world’s leading independent location platform, today announced that it has joined the Network Advertising Initiative (NAI), the leading self-regulatory association dedicated to responsible data collection and its use for digital advertising.
Skyhook joins NAI’s member roster, made up of the advertising technology leaders of more than 100 companies who are committed to furthering high standards for consumer privacy in digital advertising. Prior to accepting it into the prestigious organization, NAI performed a detailed review of Skyhook’s business, data and technology practices.
“Protecting the consumer’s digital privacy is a critical component of the work we do at Skyhook, and joining NAI is just one example of our commitment to that cause,” said Craig Waggy, CEO of Skyhook. “We believe firmly in the value of location in enhancing user experiences and targeting relevant advertising - and that it's possible to achieve this without infringing on consumers' privacy. As a member of NAI, we will work to further educate the market on the highest standards for responsible data management and how to effectively apply them to provide the best possible outcome for their customers.”
NAI, a not-for-profit organization, is the leading self-regulatory association dedicated to responsible data collection and its use for digital advertising. It is the only membership organization comprised exclusively of third-party digital advertising companies to help promote consumer privacy and trust through responsible data collection and use practices online and in mobile environments. As digital advertising content continues to grow and diversify, new technologies emerge, and new laws and regulations are put forward, the NAI will remain a vigorous advocate for responsible advertising standards.
“We are glad to welcome Skyhook as a new member,” said NAI President and CEO Leigh Freund. “Skyhook’s business model is representative of the kind of innovation that is shaping the landscape of digital advertising today. We’re looking forward to working with Skyhook while we continue to set the pace for self-regulation in digital advertising.”
Skyhook is a worldwide leader in location, operating the largest independent first party location network in the world today. Everyday Skyhook powers tens of billions of location requests and location based context requests around the world for adtech, publishers, devices, apps, wearables, media, mobile device management, digital rights management, device recovery and more. Skyhook Wireless, Inc. is a wholly owned subsidiary of TruePosition, Inc., which is a wholly owned subsidiary of Liberty Broadband Corporation. To learn more about Skyhook, please visit www.skyhookwireless.com.