The wearable technology industry is crowded with competition, and the toughest challenge wearable manufacturers will face is differentiating themselves. In our eBook, "How Location Data is Fueling the Wearable Revolution" we discuss three critical factors for these devices to win in a crowded marketplace. We cover how this year, we’ll see wearables expand their capabilities and begin to compete on user experience - and better UX means integrating into users lives and developing ways for them to interact with the 3rd party apps they already know and love.
In our research and writing process, we asked wearable industry leaders to comment on topics such as third party developers and location for wearables - check out the commentary we feature from Nestwork below:
Nestwork: Alex Cabo, General Manager
What is the role of 3rd party apps in the wearable industry?
3rd party apps play a crucial role in the industry, as they provide the device with an added value which sometimes becomes the decision maker for the user when purchasing the product. The more features the wearable provides to the users (or the more useful they are to them), the more valuable the device is.
How will location data affect the UX of wearables?
Location has become an important part of our personal and professional lives. Future is all about location, location, location, and we will only get the best deals, opportunities, and chances by locating people and assets and also being located. Wearables providing location (on demand) to our network, will definitely push some aspects of our daily tasks.
How can wearables differentiate from the many competitors in the space and win the hearts of users?
You win the heart of the users by becoming essential to them. If you are capable of providing your users with a device, or special features they start using on a daily basis, and make them wonder how they could even get by without it before, you have a great opportunity to be in their hearts for a long time (that and also working really hard to provide a great customer service).
Get the eBook: "How Location Data is Fueling the Wearable Revolution"
In 2014 we will see wearables expand their capabilities and begin to compete on overall user experience of their devices. Better UX means integrating into users lives and developing ways for them to interact with the third party apps they already know and love. Soon consumers will expect much of the same functionality from their wearable device as they do from their smartphones. In such a competitive market, better user experience means better user adoption.
Download the wearables eBook today to hear from the other industry thought leaders we feature and to learn more about what's next in wearables for 2014 and beyond.