Posted by Brittany Dervan
Brands are always looking for a competitive advantage and new ways to deliver the most desirable and user-friendly products. As the consumer technology space continues to explode, product and app developers have realized that adding location is imperative to a dynamic user experience. Location allows you to add context, target consumers more efficiently and increase engagement.
These three brands have set the bar high by implementing new location-based features into their products:
FiLIP 2 is a wearable phone and family tracker created by FiLIP Technologies. The device is designed for children ages 4-11 so parents can ensure their safety at all times. Children can use the device to make calls to mom or dad without being connected to a smartphone, while parents can see where their kids are located via the accompanying mobile app. It was one of the first kids wearable devices to pass FCC and CE certifications in the U.S and Europe.
FiLIP uses Skyhook’s Precision Location for the most accurate location when it’s needed the most. Accurate location gives parents peace of mind in knowing the exact location of their child. Parents can even set up a “SafeZone” or geofence within the app to monitor when their child leaves the area, so they never have to worry. This is just one example of how location can add an extra layer of context to improve product user experiences.
RoBoHoN is a mobile robot phone - yes, a robot phone! - produced by SHARP.
RoBoHoN is voice activated and can accomplish a wide range of tasks such as helping in the office or kitchen, telling the weather, receiving emails and displaying media using his head as a projector. This robot phone also has a screen on his back that you can use to text friends or set reminders.
RoBoHoN is a one-of-a-kind robot who also utilizes Precision Location. Location-awareness helps set him apart by creating new experiences for users such as conversational communication based on where users are. The only bad news is that RoBoHoN is currently only available in Japan, but we will let you know when he comes to the states in the near future!
AdTheorent is a digitally-focused advertising technology company. Powered by data-driven intelligence, AdTheorent's platform delivers “the right ad, to the right user, at the right time” - all in "real time" within brand advertisers' performance and ROAS (Return On Advertising Spending) goals. Their machine learning platform combines millions of data attributes into precise, adaptive models so that brands and agencies can identify their ideal audience.
AdTheorent uses Skyhook Personas to add a layer of location and geo-intelligence to their dataset. Using Skyhook’s data, AdTheorent can tell deeper stories about the consumer’s path to purchase. Skyhook’s data signals are highly contextualized and our location-specific data will enrich bid requests that run through the platform. In return, advertisers can target consumers accordingly and expect to see better campaign results.
If you’re looking for a way to set your product or brand apart from the rest, consider adding location-based features. A contextual experience pays off: you can deliver the features or messages your users need when and where they need it most - all at scale.