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Sep 16, 2015

How to View the Full Customer Behavior Journey for Retail Apps

Skyhook + beacons = a full-stack location solution. This next wave of innovation will create ...

Sep 8, 2015

How to Get Users to Opt-In to Location: Teaching, Timing, Retargeting

When building an app, one of the best things you can do for your users is to make the experie...

Jun 23, 2015

5 Ways Coffee Apps Can Drive Customer Loyalty and User Intelligence

Precise location data can provide richer insights into user behavior and interest, as we’ve c...

May 13, 2015

Designing An Advertising Campaign? 3 Things To Keep In Mind

What does everyone in the online ad ecosystem want? Publishers are all looking for more inven...

Mar 30, 2015

Weft Taps Skyhook Wireless for Precise Location

Global Logistics company adds precision location to their asset tracking offering.

BOSTONMa...

Jan 8, 2015

Designing for Place: Appticipation for The Home Depot App

In our previous articles, we argued that precise location data can provide richer insights in...

Dec 5, 2014

Designing For Place: Introducing a New World of Possibilities with “Appticipation”

In our last "Designing for Place" post, we explain how you can gain a better understanding of...

Nov 20, 2014

Not All Location Is Created Equal: How Accurate Location Data Increases Ad Campaign Performance

Location and advertising go hand in hand. Location-based data means better targeting for bran...

Nov 19, 2014

Designing For Place: Understanding How Vital Your App is To Your Users

Once a user has downloaded your app, how does it go from sitting among 100 other apps to beco...