At Skyhook we see all types and sizes of companies looking to add location as either a core component or a premium feature. Location is a critical component for a wide range of use cases such as wearable cameras geo-tagging photos and videos, pet tracking, asset tracking, personal fitness wearables, portable gaming consoles, smart vending machines, child or senior citizen personal safety devices, and everything in-between. The one factor that has persisted throughout these engagements, since wearables and IoT began to rise in the past three years, is the varying spectrum of location technology knowledge that companies have.