Feb 25, 2019

Skyhook Announces Collaboration with Qualcomm to Provide Integrated Location Solution Based on Snapdragon Wear Platforms

Skyhook’s Wi-Fi positioning solution enables higher accuracy and lower power solution for indoor positioning

Feb 11, 2019

Super Bowl LIII: Comparing Competing Fanbases

While many expected a high-scoring offensive explosion, t his year’s Super Bowl ended up featuring  a battle of defenses between the New England Patriots and the Los Angeles Rams. The championship game took place at Mercedes-Benz Stadium in Atlanta. Skyhook decided to continue our annual tradition of analyzing the makeup of attendees of the Super Bowl and providing insights on the everyday behaviors of the two fan bases to help advertisers and the sports teams alike identify what their brand preferences are.
Jan 9, 2019

Top Retail Conferences to Attend in 2019

Retail and eCommerce conferences and trade shows are effective places for retailers to meet new people, gain insights into industry trends and discover new strategies to prepare themselves for the future. But with many conference options out there, choosing the right retail conferences to attend can be a challenge. We’ve narrowed it down to nine must-attend 2019 retail conferences and retail events you should be at.

Sep 13, 2018

How Location Intelligence Improves Customer Experience In Hospitality

Improving the customer experience is a critical piece of staying ahead in today’s highly competitive landscape, especially in the hospitality industry. Superb guest experience (GX) isn't just a nice-to-have, but a must-have. In fact, studies show that companies who successfully implement a customer experience strategy achieve higher customer satisfaction rates, reduced customer churn and increased revenue.

Apr 19, 2018

How To Use Location Intelligence and Foot Traffic Analysis for Retail Site Selection

It is all about location, location, location and deciding where to place your next brick and mortar retail store is no different. With so many conditions to evaluate when deciding on a new store location, it’s critical you do all your research first. Seasonality trends, zoning restrictions, demographics and competitors’ locations are just some of the conditions that you need to analyze.

Mar 8, 2018

The Nuts and Bolts of Location Intelligence

From improving mobile advertising efficiency to providing robust market analytics, we've seen location data transform marketing and business development. And it’s not the data points themselves, but the relationship between them where we've seen people get the most value.

Feb 20, 2018

Skyhook Behind the Scenes: Amruta Asbe, Geospatial Content Developer

In our new blog series, Skyhook Behind the Scenes, we want to highlight and show appreciation for some of the people at Skyhook who are behind the scenes powering our technology. These technology experts have helped Skyhook continue to be a leader in location technology and intelligence. The first Skyhooker we want to highlight in this series is Amruta Asbe, a member of our Geospatial team. 

Oct 5, 2017

Video: Hurricane Maria's Impact on Puerto Rico's Power Outages

When the Category 4 Hurricane Maria hit Puerto Rico on Wednesday, September 20th, the devastation to the island archipelago -- an unincorporated territory of the United States -- was catastrophic. According to reports, Hurricane Maria was the strongest storm to hit Puerto Rico in nearly 80 years, resulting in numerous deaths, widespread property loss and a near total power outage. CNBC has reported that Hurricane Maria could end up causing massive insured losses, including from near complete business interruptions, with one insurer pegging the estimated liabilities between $15 billion to $30 billion and another putting the number even higher, from $40 billion to $85 billion.

Sep 22, 2017

LSA's Place 2017 Conference Highlights and Insights

Do the words “precise” and “accurate” come to mind when thinking about the data that top location companies say they can provide to customers?  It’s hard for them not to, with every company in the space currently touting themselves as having the best of both. This was one of the main discussions at LSA's Place Conference in New York City this week.