Recent Posts

Improving the customer experience is a critical piece of staying ahead in today’s highly competitive landscape, especially in the hospitality industry. Superb guest experience (GX) isn't just a nice-to-have, but a must-have. In fact, studies show that companies who successfully implement a customer experience strategy achieve higher customer satisfaction rates, reduced customer churn and increased revenue.

It is all about location, location, location and deciding where to place your next brick and mortar store is no different. With so many conditions to evaluate when deciding on a new store location, it’s critical you do all your research first. Seasonality trends, zoning restrictions, demographics and competitors’ locations are just some of the conditions that you need to analyze.

From improving mobile advertising efficiency to providing robust market analytics, we've seen location data transform marketing and business development. And it’s not the data points themselves, but the relationship between them where we've seen people get the most value.

In our new blog series, Skyhook Behind the Scenes, we want to highlight and show appreciation for some of the people at Skyhook who are behind the scenes powering our technology. These technology experts have helped Skyhook continue to be a leader in location technology and intelligence. The first Skyhooker we want to highlight in this series is Amruta Asbe, a member of our Geospatial team. 

When the Category 4 Hurricane Maria hit Puerto Rico on Wednesday, September 20th, the devastation to the island archipelago -- an unincorporated territory of the United States -- was catastrophic. According to reports, Hurricane Maria was the strongest storm to hit Puerto Rico in nearly 80 years, resulting in numerous deaths, widespread property loss and a near total power outage. CNBC has reported that Hurricane Maria could end up causing massive insured losses, including from near complete business interruptions, with one insurer pegging the estimated liabilities between $15 billion to $30 billion and another putting the number even higher, from $40 billion to $85 billion.

Do the words “precise” and “accurate” come to mind when thinking about the data that top location companies say they can provide to customers?  It’s hard for them not to, with every company in the space currently touting themselves as having the best of both. This was one of the main discussions at LSA's Place Conference in New York City this week.

The first US solar eclipse since 1979 occurred this past Monday, August 21st and it was the only one to span the country coast to coast since 1918. In our last blog post, we mentioned that the eclipse was partially viewable across most of the US. As USA Today mentioned, the journey in which the moon's shadow swept across the Earth's surface crossed parts of 12 states that made up the path of totality from west to east: Oregon, Idaho, Wyoming, Nebraska, Kansas, Missouri, Illinois, Kentucky, Tennessee, Georgia, North Carolina and South Carolina.

The first solar eclipse since 1979 will be taking place on Monday, August 21st. This marks the first time in history that the solar eclipse will only be visible in the United States and the first time since 1918 that a solar eclipse will be visible from coast to coast.  

As a recent CNBC article discussed, the wearables industry today looks markedly different from what industry experts had been predicting it would be a few years ago. Well known wearable brands such as Jawbone and Fitbit have taken severe financial hits in recent months, and consumers’ fickle attention spans have resulted in lower device usage overall. But the cries about the wearables industry being dead seem premature at this point. In fact, the IDC still predicts that the wearables market will grow 20% this year.