Oct 17, 2017

Business Benefits of Location Insights

Business analytics, deep learning, artificial intelligence...all are buzzwords that have become part of our vocabulary thanks to the massive growth of big data and analytics. The creation and consumption of data continues to grow, with organizations such as Facebook, IBM, Apple, Baidu, Alibaba, Amazon and many others investing millions of dollars in order to gain a competitive advantage. According to a recent IDC report, worldwide revenue for big data is set to grow from $130.1 billion in 2016 to more than $203 billion in 2020.

Sep 15, 2017

Benefits of Having Location Services Turned On

Most of us are heavy users of our smart devices -- for tasks like accessing local information such as weather, social media, banking, reading the news and searching for local services. These interactions would be meaningless without users sharing personal information. Whether using biometrics to unlock your iPhone, or sharing your location information to play Pokemon Go; personal information is crucial in extracting all the benefits your smart device has to offer. The more benefits users see in sharing their personal data, the more willing they are to actually do so. We’ve pulled together the most useful benefits for consumers who choose to share their personal location data through their smart devices.

Jun 19, 2017

Skyhook's Location Intelligence at the 2017 USGA Golf Innovation Experience

With the 117th U.S. Open now bundled up, congratulations Brooks Koepka, we wanted to reflect on Skyhook's weekend highlights.  

Mar 20, 2017

Skyhook Is Hiring A Business Development Rep in Adtech

 Are you a self-starting prospecting ninja? Lucky for you, Skyhook is growing rapidly - and we are looking for a Business Development Rep to join our creative, passionate and driven team. Our headquarters in Boston’s exciting Innovation District are filled with Ideapaint, standing desks, bean bag chairs, crowd-controlled Sonos radio and a kitchen full of snacks. Our office is a collaborative, open space that allows all of our teams to create together - innovation is in our DNA.

Feb 22, 2017

Not All Geofences Are Created Equal - Here’s Why

The use of location intelligence has skyrocketed over the last few years. According to Pitney Bowes, more than 80% of data maintained by organizations worldwide has a location component. There are a wide variety of uses for location intelligence -- customer analytics, geofencing, user experience, advertising and marketing campaigns, safety and security -- to name a few.

Feb 21, 2017

Skyhook Unveils the Only In-Store Visit Validation Tool

With Context, marketers can monitor proximity to a venue AND the exact moment when consumers cross the threshold of a store.

BOSTON - February 21, 2017 - Skyhook, the world’s leading independent location platform, today announced Skyhook Context 2.0 release. Using Wi-Fi signals and geospatial insights Skyhook Context provides unprecedented location precision for marketers to engage with opted-in mobile consumers. For retail brands, this highly accurate approach to geofencing increases foot traffic, drives consumer engagement and loyalty, validates advertising spend through foot-traffic measurement (attribution) and transforms location data into valuable customer analytics.

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