Identify which location offering best suits your needs
It’s no secret that the ease of online shopping and free two-day shipping has become an increasingly attractive alternative to shopping at traditional brick and mortar retail locations. In 2018, more than 60% of consumers reported they’ll be shopping online for their holiday gifts. And with big store closure announcements coming from household names like JCPenney, Macy’s, and J. Crew, it’s clear that online shopping has had a big impact on in-store sales.
In today’s digital age, the customer journey is typically considered to be the path to purchase that consumers take online. Their digital footprints, however, don’t tell the whole story of who they are and what they care about. While brands have tons of data around how consumers interact with them directly both physically and digitally, they don’t have a great grasp on where else they go and what else they care about.
In 2016, we saw mobile apps become more advanced in their use of location services. The breakout success of Pokémon Go, a virtual reality game that requires users to turn on location services to play, shows how important location can be to app user engagement. With the game, players walk around real-life neighborhoods to hunt down virtual Pokémon characters on their smartphone screens – the game is even helping local shops and restaurants attract new customers off the street with certain in-app features. The requirement for this level of precision makes it clear that accurate location services are critical to the success of today’s apps.
The industry’s lightest location platform enables key functionality for all types of wearables.
Many app developers are not saving their users’ location samples, which means they're throwing away valuable behavioral insights. If your app is already asking for user location, why not take full advantage of location-based context for a better UX and segmentation?
Location-based ad targeting means more relevant content for consumers, higher ROI for brands, and more revenue for publishers. In order for location data to be actionable, it must be both accurate and precise.
Of all the methods available for wirelessly transferring data from one device to another, companies in the wearable industry have chosen Bluetooth as their frequency of choice. Bluetooth chips are inexpensive, and establishing a connection over Bluetooth consumes less battery power than the alternatives. Unfortunately, devices can only access location data over Bluetooth when paired with another device that has GPS, Wi-Fi, or a cellular connection. The good news is that while wearable developers hold onto battery life with white knuckles, they don’t have to sacrifice it for location features.
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