Identify which location offering best suits your needs
The Internet of Things (IoT) is a hot topic now more than ever. According to Ericsson, the number of connected devices is expected to reach 28 billion worldwide by 2021. These connected devices are everywhere, from washing machines to tooth brushes, and thermostats to trash cans. They're all around us. With the IoT ecosystem changing rapidly in 2019, it's important to get together to discuss the latest developments, share ideas and explore new opportunities in the marketplace throughout the year.
While it may seem like all fun and games, major sports teams are a business organization first and foremost. The North America sports market alone is expected to reach $78.53 billion per year by 2021. That number is based on a compilation of gate revenues, media rights, sponsorships and merchandising.
August 3rd, 2018 was the 10th annual International Beer Day and also National IPA day. To celebrate this important day, Skyhook used location data and foot traffic analysis to uncover what the top three craft breweries and brewpubs are in a few of the cities and their greater metro areas that are known for having some of the best craft beer. We analyzed the foot traffic on a daily basis from Saturday, June 16th to Sunday, July 15th to get a sense of both the hottest craft breweries this summer and the most popular day of the week that people go to them.
The Bonnaroo Music and Arts Festival, the largest outdoor festival in North America, took place this year from June 7th-10th in Manchester, TN. With headliners such as Muse, Eminem and The Killers, it’s no surprise the festival attracted over 50,000 attendees this year.
Geofencing helps marketers, advertisers and enterprises gain insights and interact with consumers in today’s competitive retail market. There are lots of use cases for geofencing, but one of the most impactful is how it helps retailers boost online and offline user engagement and loyalty through marketing campaigns.
In our blog series, Skyhook Behind the Scenes, we want to highlight and show appreciation for some of the people at Skyhook who are behind the scenes powering our technology. These technology experts have helped Skyhook continue to be a leader in location technology and intelligence. The second Skyhooker we want to highlight in this series is Evan Sapienza, a member of the Engineering team.
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