Apr 30, 2019

Coachella 2019: Foot Traffic Trends

The Coachella Valley Music and Arts Festival celebrated its 20th anniversary this year. Coachella takes place every year in Indio, C alifornia, which is located in the Coachella Valley of Southern California’s Colorado Desert region. The sold - out festival was held between weekend 1 (4/12-4/14) and weekend 2 (4/19-4/21). Headliners this year included Childish Gambino, Zedd and Ariana Grande, with *NSYNC and Justin Bieber both making surprise appearances during Grande’s performances.
Apr 18, 2019

What Impact Has the Stop & Shop Strike Had on Other New England Grocery Stores?

It has officially been one week since 31,000 Stop & Shop employees walked out of the 240+ stores across Massachusetts, Connecticut and Rhode Island after failing to agree to a new contract between the grocer and the union representing the New England workers. Stop & Shop employees are protesting wage and benefit cuts and changes to their health care plans. Stop & Shop is the last fully-unionized grocer in New England, and the grocer has said it is proposing these changes i n order to stay competitive in the fundamentally changing food retail market. 
Jan 2, 2019

Skyhook's Top Blogs of 2018

It has been a busy year at Skyhook. We’ve covered topics on our blog spanning from IoT, to Location Intelligence to geofencing and many more. Here’s a look back at our most popular blogs of the year:

Nov 15, 2018

10 Top Internet of Things Events to Attend in 2019

The Internet of Things (IoT) is a hot topic now more than ever. According to Ericsson, the number of connected devices is expected to reach 28 billion worldwide by 2021. These connected devices are everywhere, from washing machines to tooth brushes, and thermostats to trash cans. They're all around us. With the IoT ecosystem changing rapidly in 2019, it's important to get together to discuss the latest developments, share ideas and explore new opportunities in the marketplace throughout the year.

Aug 23, 2018

How Sports Franchises Can Leverage Location Intelligence

While it may seem like all fun and games, major sports teams are a business organization first and foremost. The North America sports market alone is expected to reach $78.53 billion per year by 2021. That number is based on a compilation of gate revenues, media rights, sponsorships and merchandising.

Aug 3, 2018

Enjoy Beer at These Popular Craft Breweries and Brewpubs

August 3rd, 2018 was the 10th annual International Beer Day and also National IPA day. To celebrate this important day, Skyhook used location data and foot traffic analysis to uncover what the top three craft breweries and brewpubs are in a few of the cities and their greater metro areas that are known for having some of the best craft beer. We analyzed the foot traffic on a daily basis from Saturday, June 16th to Sunday, July 15th to get a sense of both the hottest craft breweries this summer and the most popular day of the week that people go to them.

Jun 18, 2018

What Foot Traffic Analysis Reveals About The Bonnaroo Music Festival 2018

The Bonnaroo Music and Arts Festival, the largest outdoor festival in North America, took place this year from June 7th-10th in Manchester, TN. With headliners such as Muse, Eminem and The Killers, it’s no surprise the festival attracted over 50,000 attendees this year.

Mar 21, 2018

How Geofencing in Advertising Helps Boost Engagement and Loyalty

Geofencing helps marketers, advertisers and enterprises gain insights and interact with consumers in today’s competitive retail market. There are lots of use cases for geofencing, but one of the most impactful is how it helps retailers boost online and offline user engagement and loyalty through marketing campaigns.

Mar 12, 2018

Skyhook Behind the Scenes: Evan Sapienza, Software Engineer

In our blog series, Skyhook Behind the Scenes, we want to highlight and show appreciation for some of the people at Skyhook who are behind the scenes powering our technology. These technology experts have helped Skyhook continue to be a leader in location technology and intelligence. The second Skyhooker we want to highlight in this series is Evan Sapienza, a member of the Engineering team.