Aug 23, 2018

How Sports Franchises Can Leverage Location Intelligence

While it may seem like all fun and games, major sports teams are a business organization first and foremost. The North America sports market alone is expected to reach $78.53 billion per year by 2021. That number is based on a compilation of gate revenues, media rights, sponsorships and merchandising.

Aug 3, 2018

Enjoy Beer at These Popular Craft Breweries and Brewpubs

August 3rd, 2018 was the 10th annual International Beer Day and also National IPA day. To celebrate this important day, Skyhook used location data and foot traffic analysis to uncover what the top three craft breweries and brewpubs are in a few of the cities and their greater metro areas that are known for having some of the best craft beer. We analyzed the foot traffic on a daily basis from Saturday, June 16th to Sunday, July 15th to get a sense of both the hottest craft breweries this summer and the most popular day of the week that people go to them.

Jun 18, 2018

What Foot Traffic Analysis Reveals About The Bonnaroo Music Festival 2018

The Bonnaroo Music and Arts Festival, the largest outdoor festival in North America, took place this year from June 7th-10th in Manchester, TN. With headliners such as Muse, Eminem and The Killers, it’s no surprise the festival attracted over 50,000 attendees this year.

Mar 21, 2018

How Geofencing in Advertising Helps Boost Engagement and Loyalty

Geofencing helps marketers, advertisers and enterprises gain insights and interact with consumers in today’s competitive retail market. There are lots of use cases for geofencing, but one of the most impactful is how it helps retailers boost online and offline user engagement and loyalty through marketing campaigns.

Mar 12, 2018

Skyhook Behind the Scenes: Evan Sapienza, Software Engineer

In our blog series, Skyhook Behind the Scenes, we want to highlight and show appreciation for some of the people at Skyhook who are behind the scenes powering our technology. These technology experts have helped Skyhook continue to be a leader in location technology and intelligence. The second Skyhooker we want to highlight in this series is Evan Sapienza, a member of the Engineering team. 

Feb 7, 2018

Super Bowl LII Attendees: Who They Are, Where They Came From and Went After The Game

Super Bowl LII between the Patriots and Eagles took place this past Sunday at U.S Bank Stadium in chilly Minneapolis, Minnesota. It was an upsetting outcome for our Boston office, but both teams played phenomenal football and it was entertaining to say the least. Since Skyhook has an office in both Boston and Philadelphia, we decided to make a friendly bet on the game. Needless to say, the Boston office now owes the Wayne, PA office bottomless New England Clam Chowder, which will be served by our head of HR while he wears a Nick Foles jersey.

Jan 31, 2018

Your Guide to Must-Attend 2018 Data and Digital Marketing Events 

Data and Digital Marketing are hot topics right now across various industries, especially now that data is fueling marketing, consumer experiences, and measurement & attribution more than ever before. With the data and marketing industries continuously evolving, it's hard to keep up with the latest trends and possibilities, and thrive in the digital era. 

Jan 24, 2018

Women’s Marches 2018: Washington D.C and Los Angeles Brand Preferences and Behaviors

Thousands of people gathered for the 2018 Women’s Marches, which occurred in major cities across the United States and around the world this past Saturday, January 20th. This marks the second year in a row that this event has taken place. The event brings people together to recognize and advocate for women’s and LGBTQ rights and equality, healthcare reform, and to stand up to sexual abuse and assault. This year’s event focused heavily on the latter as a result of the start of the #MeToo campaign in the fall of 2017.

Jan 11, 2018

8 Top Internet of Things Events to Attend in 2018

The Internet of Things (IoT) is a hot topic now more than ever. According to Ericsson, the number of connected devices is expected to reach 28 billion worldwide by 2021. These connected devices are everywhere, from washing machines to tooth brushes, and thermostats to trash cans. They're all around us. With the IoT ecosystem changing rapidly, it's important to get together to discuss the latest developments, share ideas and explore new opportunities in the marketplace throughout the year.