Nov 30, 2015

2016 Predictions: Apps Will Win with Intuitive UX; Ad Experiences to Become More Relevant

A lot happened in the mobile world this year - especially with regard to location services. Based on what we have seen take place already in 2015, we have a few ideas on what the next year has in store for the application and adtech spaces. Let’s dive in to a few of our predictions:

Nov 9, 2015

Customer Spotlight: Skyhook Location Fuels Singapore’s National Science Experiment

Skyhook is excited to be partnering the Singapore University of Technology and Design (SUTD) to carry out Singapore’s first large-scale National Science Experiment. This experiment is organized by the Ministry of Education and the National Research Foundation Singapore to develop an interest in science among the country’s young people. In this project, fifty thousand students across Singapore will carry a sensor to collect data on travel mobility patterns, location, environment, etc. The students learn how to analyze the data as part of its Science, Technology, Engineering and Mathematics (STEM) program.

Oct 19, 2015

Webinar: How to Drive Ad Revenue With Precise Location Targeting

The adtech ecosystem is in the middle of a fundamental shift in the way it conducts user targeting. With the amount of user intelligence and precision location technology capabilities available today, combined with an audience that is increasingly more receptive to relevant messaging, advertisers need to have a plan. What’s the most plausible way to successfully transition from the “okay” strategy of today to the advanced targeting of tomorrow?

Oct 1, 2015

5 Best Practices for Gaining Attention in the Fragmented Device Environment

This week at Advertising Week in New York City, Skyhook was invited to participate in a panel discussing “The Challenges of the Fragmented Device Environment.” With the landscape of new devices ever growing, and the fragmentation of users’ time and attention across screens intensifies, best practices for the future must be identified.

Sep 21, 2015

3 Strategies for Brands & Advertisers To Make an Impact in 2017

There were some very applicable themes to those concerned with all aspects of advertising at the INBOUND Conference in 2015 that are still relevant today. Having attended a few breakout sessions and watching some high-profile keynote speakers, I was also able to discern some key takeaways for those in the advertising, agency and adtech space to help them better differentiate, make an impact, and get their message across.

Aug 27, 2015

First Time User Experience: How to Approach Your 2017 Strategy

The app design and development industry is a rapidly growing, dynamic space to be a part of. Differentiating in the app store, getting more downloads, and user retention are all things that apps struggle with on a daily basis - and with this rapid growth, there’s a lot to keep up with on the latest techniques to approaching UX.

Aug 24, 2015

All About Geofencing For Your Mobile App

 

Jul 20, 2015

App Owners: Engage with Customers at their "Halo" Moments

At MobileBeat this year, there was a great deal of talk around mastering growth through mobile. With one of the biggest transformations in consumer behavior in decades now upon us, MobileBeat set out to help attendees capitalize on its opportunities. From customer acquisition to hyper-personalization, high-profile speakers (from Sephora, Zillow, Pandora, and Home Depot, to name a few) dove into key strategies and next-gen technology disrupting the mobile and app industries today.

Jul 16, 2015

This Week in Context: Skyhook Speaks at MobileBeat 2015

For those companies serious about growing their businesses through mobile, MobileBeat was the place to be this week. With 2 billion smartphones worldwide today, users spend on average 3 hours per day on them (more than TV!), and the number of ways to reach them is expanding exponentially. Capitalizing on this is not always easy, and if you don’t, you risk missing big growth opportunities, or losing them to a competitor that acts faster.

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