Blog | Skyhook

Customer Spotlight: Adtech Leader AdTheorent Selects Skyhook Personas to Improve Client Advertising Effectiveness

Skyhook is excited to be partnering with AdTheorent, a technology company whose data-driven...

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Adtech Companies: Why You Should Care About Good vs. Inaccurate Location

The mobile ad ecosystem is a crowded marketplace of companies hustling to differentiate themselves...

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Skyhook Research Reveals Huge, Untapped Opportunity for Location Permissions in Apps

83% percent of app users say location is crucial to their app experiences, but nearly 40% are...

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Infographic: Getting App Users to Turn Location Services On

In the past year, we’ve seen mobile apps gain more and more awareness of their users’ needs as they...

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Why Advertisers and Adtech May be Missing the Mark with Location: Centroids

Advertisers are delivering personalized and relevant experiences because they can use location to...

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Accuracy and Precision of Location: Centroid vs. On Device Location

When most people think of location they think of an exact point that is both precise and accurate....

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Infographic: Retail Food Trends in America

Americans are food obsessed. Why? With the massive amount of information now available to us about...

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Location Accuracy Best Practices: What's your Lat/Long Telling You?

Location-based ad targeting creates relevant content for consumers, better reach for brands, and...

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Your Mobile App Strategy Guide from App Alliance & Boston Startups

Creating a winning app is tough, but the opportunities for success are endless. At least that's...

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