Posted by Danielle Goodman
For this mobile influencer, it is all about moment-based interactions and how to influence mobile users in a single moment. Wong continues to influence the mobile ecosystem, speaking at many events already this year, including the VentureBeat Mobile Summit, Festival of Media and Adobe Summit to name a few.
He talks about how moment-based interactions are priceless and that “you have to align the right moment with the right brand.” It is all about creating experiences around moments and having that experience mean something to the user at that specific time and place.
“At Kiip, we take a unique approach to mobile marketing, one that builds on human emotion. We celebrate ‘moments’. A consumer shouldn’t follow a Pavlovian school of thought by participating in an activity only in order to get a reward. Instead, rewards should be serendipitously delivered for activities in which consumers naturally participate.”
Peggy Anne Salz, a mobile analyst and Top 30 Mobile Marketing Influencer, has written nine books about mobile, both as a lead author and in partnership with global companies.
She is also Content Marketing Strategist & Chief Analyst of MobileGroove, a top 50 ranked influential technology destination and a respected research and consulting firm focused on mobile search, contextual marketing and business transformation.
In recent articles, she talks about how location is not just a point on a map, but a way to gather user context and indicate intent.
“Millions of mobile apps, billions of users and trillions of sensors add up to countless opportunities for brands and marketers to deliver relevant experiences and advertising — provided they can ‘listen’ to the data signals that indicate user intent. Location, perhaps the most accurate indication of intent, is top of the list. But it’s also undergoing massive change as marketers recognize that longitude and latitude are just part of the picture. To gain a truly holistic view of the customer (insights that power programmatic advertising and key decisions around when and how an ad is served to be effective and relevant) marketers should focus on location context.”
Her latest articles revolve around how developers and brands can differentiate their apps in a growing mobile marketplace. She mentions in a recent article that in order to have a competitive advantage, apps must be frictionless.
Create personalized needs based communication #MoCoLondon— peggy anne salz (@peggyanne) March 26, 2015
Jonathan Stark gives his opinion in a recent article on how big mobile will be, relating it to the adoption of the alphabet and commenting that with smartphone ownership approaching 80% of the global adult population, it is possible to imagine a world in which written word no longer plays a central role.
“The widespread adoption of the Greek alphabet is what enabled our transition from an oral culture to a literate culture. Before the alphabet, ideas were stored primarily in the human brain and transmitted by voice; after the alphabet, both the storage and transmission of ideas was primarily via the written word. When you get right down to it, the alphabet is basically a tool used to encode spoken words. Mobile tech - specifically, the convergence of ubiquitous connectivity, cloud computing, and affordable smartphones - offers an alternative to text encoding. It makes it possible for anyone who can speak to record and share thoughts, ideas, stories, and so on. “
What do you think of the conversations these mobile influencers are having? Do you agree with these ideas?