Posted by Mike Schneider
Real Estate companies are unique in the mobile app ecosystem in that users download apps for the period of time while they’re in the market for a new home. How can real estate apps build an intelligent, intuitive mobile experience that overcomes the challenges of limited user data?
Adding location-based context in the form of geofencing, anonymized personas and venue profiles empowers app developers to create dynamic mobile experiences that endear users and boost business metrics.
Real Estate apps can generate additional revenue and deliver intuitive user experiences with context by:
Often, real estate apps have a limited view of new users. Skyhook’s Personas help categorize users based on their mobile behavior and the types of places they go. These Personas can help your app surface the neighborhood information to customers based on what matters to them most: nearby restaurants, schools, stores or transportation.
Offer premium data features that entice more agents to pay for their listing on your network. By accessing User Personas, your agents can better understand their client’s needs. Through look-a-like modeling, your app can recommend housing types and neighborhoods based on what similar app users are looking for.Bottom Line