Posted by Ronda

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UX should be on every smart app’s radar today. A focus on a seamless user experience is proven to increase key metrics (users, engagement, the list goes on!) and better your chances of having a top, revenue-producing app. So what should you know about UX? Here are 13 stats and resources that will help you plan for a dynamic user experience for your mobile app and why it's so important.

First Off, Why Invest in UX?

1. Research from Forrester shows that, on average, every dollar invested in UX brings $100 in return. That’s an ROI of 9,900%. Click to tweet

2. 86% of consumers are willing to pay more for a better customer experience. Click to tweet

3. AirBnB’s Mike Gebbia credits UX with taking the company to $10 billion. Click to tweet

4. 89% of consumers began doing business with a competitor as a result of a poor customer experience. Click to tweet

UX simple design.pngheader_dynamicUX2.gifHow Do You Measure Up?

5. Conversion rates from tablets are still higher than smartphones - 4% versus 1.5% - which is similar to the traditional PC conversation rate of 4.7% Click to tweet

6. 70% of enterprise app users wouldn't describe their most-used app as intuitive; only 13% would describe it as elegant. Click to tweet

7. Only 55% of companies are currently conducting any online user experience testing. Click to tweet

8. 61% of consumers have a better opinion of companies with a good mobile experience Click to tweet

How Do We Get Started?

9. Alongside R&D, ongoing UX activities can make everyone’s efforts more effective & valuable #UX Research Cheat Sheet: Click to tweet

10. Surveys are a relatively quick & effective way to measure customers’ attitudes and experiences. Here are 7 kinds of surveys to consider Click to tweet

11. Mobile devices and languages will change, but as long as there are touchscreens, the thumb zone will remain a critical design element Click to tweet

ux-ui_thumb_zone.png12. Dynamic UX driven by location-based experiences can increase app engagement by 2X Click to tweet 

And Finally,

13. UX trends in 2017: age responsive design, new weather apps, micro-mini interactions, failure mapping and more Click to tweet

Want even more facts & stats? Checkout our past post on 25 UX facts & stats in 140 tweetable characters.