UX should be on every smart app’s radar today. A focus on a seamless user experience is proven to increase key metrics (users, engagement, the list goes on!) and better your chances of having a top, revenue-producing app. So what should you know about UX? Here are 13 stats and resources that will help you plan for a dynamic user experience for your mobile app and why it's so important.
First Off, Why Invest in UX?
1. Research from Forrester shows that, on average, every dollar invested in UX brings $100 in return. That’s an ROI of 9,900%.
2. 86% of consumers are willing to pay more for a better customer experience.
3. AirBnB’s Mike Gebbia credits UX with taking the company to $10 billion.
4. 89% of consumers began doing business with a competitor as a result of a poor customer experience.
How Do You Measure Up?
5. Conversion rates from tablets are still higher than smartphones - 2.4% versus 1% - which is similar to the traditional PC conversation rate of 4.31%
6. 70% of enterprise app users wouldn't describe their most-used app as intuitive; only 13% would describe it as elegant.
7. Only 55% of companies are currently conducting any online user experience testing.
How Do We Get Started?
9. 63% of people would consider messaging an online chatbot to communicate with a business or brand.
11. Mobile devices and languages will change, but as long as there are touchscreens, the thumb zone will remain a critical design element.
12. Dynamic UX driven by location-based experiences can increase app engagement by 2X
And Finally,
13. UX trends in 2021: mixing photography with graphics, dark mode, high quality product photos, and even immersive 3D elements.
12. Dynamic UX driven by location-based experiences can increase app engagement by 2X 
