Blog | Skyhook

How to Choose LPWAN Technology

Low power wide-area networks, commonly referred to as LPWAN, are a highly efficient way to transmit...

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Locating Sigfox IoT Devices

This blog is a final blog of a four-part series dedicated to locating Low-Power Wide-Area Network...

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Locating LTE Cat-M1 Devices

This blog is part two of a four-part series dedicated to locating Low-Power Wide-Area Network...

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Locating NB-IoT Devices

This blog is part three of a four-part series dedicated to locating Low-Power Wide-Area Network...

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How Skyhook Supports Emergency Positioning

Emergency responders depend on mobile phone user location when answering an emergency call, and the...

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Emergency Positioning Requirements in Europe

In Europe the need for accurate location for emergency calls has resulted in the creation of AML...

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What Makes 5G Different than 4G?

5G is the fifth generation of mobile broadband, created to provide a better cellular experience. It...

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4 Reasons Why the Internet of Things Matters Now More Than Ever

The Internet of Things refers to the networking capability that allows information to be sent to...

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Podcast: Innovative & Precise Location Tech with Kipp Jones, CTE of Skyhook

Kipp Jones, the Chief Technology Evangelist at Skyhook was interviewed on the Modern CTO Podcast...

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Why Companies Should Use a Professionally-Built Hybrid Positioning Solution

If you’re a company that creates or supports devices, components, and platforms throughout IoT,...

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Video: How Location Works with Asset Trackers & Logistics

Location is an important and expected feature of asset trackers used throughout a variety of use...

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Video: How Location Works on Chips & Modules

Location is an important feature found on many chips and modules used within connected devices such...

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Video: How Location Works with Network Operators

Resolving the location of connected devices such as wearables, pet collars, mobile personal...

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Video: How Location Works on Mobile Phones

Location is an important part of mobile phones these days. In this video, see how location works on...

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Video: How Location Works on Connected Devices

Location is an important and expected feature of connected devices such as wearables, pet collars,...

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Why Location is an Essential Component of Any Modern Device

The incorporation of location positioning technology is a no brainer across the supply chain -...

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The Future of Network Operators & RAN Vendors

Network operators that offer an easy experience and premium features like location will...

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The Future of Phones and Mobile Device Management

According to Statista, the current number of smartphone users in the world today is 3.5 billion,...

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The Future of Asset Trackers

By granting organizations greater visibility over materials and equipment, asset tracking systems...

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The Future of Connected Wearables

Wearable technology has disrupted and transformed healthcare and fitness over the past few years,...

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The Future of Chip Manufacturers and Module Makers

Where are chip manufacturers headed and how have the events of the past year affected their...

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5 Things You May Not Know About Skyhook Cellular Positioning

As the popularity and number of uses for connected devices proliferates throughout the IoT space,...

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Location Matters in Managing Fraud, Compliance, Safety, and Security 

Location software can help ensure that devices and software are in compliance with local...

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Olulo Uses Skyhook’s Precision Location System in Kickgoing Scooter Share Program

Olulo, an app-based electric kick-scooter sharing platform operating in select Korean locations, is...

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The State of Location in 2021

In the modern connected age, consumers and businesses alike expect to know where their devices,...

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Why Chip Manufacturers Should Add Location to Chips

Location features on computer chips can be a differentiator in the purchasing process for...

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Why Location Matters to Network Operators

Connected devices are everywhere around us and serve a wide variety of functions. Each is built and...

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What are the April 2022 Emergency Response Requirements in the U.S.?

The Federal Communications Commission’s E911 wireless location accuracy group ruled in 2015 that...

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Skyhook to Provide Enhanced Location Services for Microsoft Products and Services

Skyhook Precision Location services will be used to improve the delivery of location information...

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What is Indoor Positioning?

Indoor positioning refers to the ability to locate a connected device inside of a building. The...

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FISE GROUP Satisfies Emergency Response Requirements with Skyhook Precision Location Software

FISE GROUP, a China-based internet information technology provider, is using Skyhook, the leading...

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Happy Pi Day from Skyhook!

Check out our easy-to-make location recipe for your Raspberry Pi device Raspberry Pi computers are...

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Alps Alpine Partners with Location Technology Provider Skyhook for IoT Service

Alps Alpine, a leading manufacturer of electronic components and automotive infotainment systems,...

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Leading Supply Chain Visibility Company Tive Selects Skyhook for Location Positioning

Skyhook, the leading independent Wi-Fi, Cell and Hybrid location provider, has been chosen by Tive®...

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Skyhook to Provide E-911 and Location Positioning for Coolpad Americas' Upcoming Mobile Phone Product

Skyhook Wireless, Inc. (“Skyhook”), the leading independent provider of mobile location technology,...

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Is it time to buy a feature phone? Reducing screen time in a pandemic world

In an increasingly connected world that is also going through a pandemic, access to normal forms of...

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Skyhook Excels in Department of Transportation Tests for Backup to GPS

The US Department of Transportation recently tested various Positioning, Navigation, and Timing...

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PlaceIQ Acquires Skyhook's Geospatial Insights Business Line

PlaceIQ Inc., the leading data and technology provider that powers critical business and marketing...

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What is Hybrid Positioning?

In the current world, many connected device businesses are taking a hybrid positioning approach....

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What is E-911?

E-911, short for Enhanced 911, is a service that allows first responders to locate users of a...

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What is Wi-Fi Positioning?

Wi-Fi positioning is a location technique that uses characteristics of wireless access points (APs)...

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Achieve Your Goals with Connected Devices

IoT devices with location positioning capabilities are the perfect tools to help you stay on track...

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How Location Works on IoT Devices : Infographic

Connected devices are increasingly prevalent in the modern world, with the total installed base of...

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What are Feature Phones?

A feature phone is a mobile phone that can complete basic functions, but does not have all of the...

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What is the Internet of Things (IoT)?

At Skyhook, we work every day to provide Internet of Things (IoT) devices with accurate and precise...

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How Combining Logistics and Location Tracking Technology Help Companies Succeed

An effective supply chain can make or break a company. Asset tracking systems allow businesses to...

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What is 5G?

What is 5G? 5G is the fifth generation of mobile broadband, created to provide a better cellular...

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Asset Tracking Improves Overall Supply Chain Speed

Transportation is one of the most important parts of a supply chain. Transportation of assets, of...

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Location-Based Insights Help Optimize Warehouse Efficiency

Warehouses are a vital component of a successful supply chain and should run like a well-oiled...

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Skyhook and Unwired Announce Cooperation to Provide Integrated Location Services

Skyhook Wireless, Inc. (“Skyhook”), the pioneer in the development of Wi-Fi positioning technology,...

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Skyhook Celebrated Customer Appreciation Day!

On October 16th, Skyhook celebrated Customer Appreciation Day. Our customers are the common...

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Site Selection for Warehouses and Distribution Centers

‘Location is everything’ is a saying we’ve all heard before, but for the logistics industry that...

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Drive-In Movie Theaters Are Getting a Sequel: A Foot Traffic Analysis

COVID-19 has impacted the lives of Americans in many ways, and with limitations on indoor and large...

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Skyhook Makes Location Accessible Through Smart Feature Phone Integrations

Skyhook brings advanced location technology to smart feature phone providers on a global level,...

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What is a SDK and an API?

All mobile applications utilize several APIs (Application Programming Interfaces) and SDKs...

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The Evolution of the Health and Fitness Industry

Mobile devices, apps and wearable technology have disrupted and transformed healthcare and fitness...

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What is Location Intelligence and Location Data?

What is Location Intelligence (LI)? At Skyhook, we define location intelligence as a methodology...

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4 Ways Location Intelligence is Driving Real Estate Investments

Conducting research and assessing real estate investment opportunities is no easy task. Whether...

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3 Ways to Use Location Intelligence & Foot Traffic Analysis for Retail Site Selection

It’s no secret that the ease of online shopping and free two-day shipping has become an...

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How Airlines Are Increasing Market Share Using Location Intelligence

The airline industry represents a critical economic engine - according to the trade group Airlines...

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How Does 5G Impact the Location Technology Industry?

5G is here and it will soon be the accepted form of wireless cellular technology, replacing your...

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Mobility Index Informs University Research on COVID-19 in Native American Communities

Skyhook recently unveiled our newest offering, our Mobility Index, a powerful new tool that uses...

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Skyhook's Precision Location: Integration Options & Use Cases

It is estimated that there will be over 75 billion connected devices worldwide by 2025. Location...

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20 Stats That Show The Massive Opportunities In The Internet of Things

The giant ecosystem that is the Internet of Things is growing, shifting and consolidating rapidly....

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3 Benefits Of A Pet Tracker

These days, we expect to be able to locate anything and everything that is important to us, whether...

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Top 10 Internet of Things Events to Attend in 2020 and 2021

The IoT ecosystem is rapidly increasing, with reports from Ericsson predicting that the number of...

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How to Get Started Adding Location to an IoT Device - Necessary Requirements

Location has fast become a must-have element for most connected solutions in order to wring as much...

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Location Makes Supply Chain Management More Efficient and Effective

This article originally appeared in Supply & Demand Chain Executive. Now more than ever, supply...

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Geofencing Can Minimize Face-to-Face Interactions in Restaurants

This post originally appeared on QSR Magazine. With geofencing capabilities, restaurants can...

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Skyhook Chooses OmniSci to Support Mobility Indexing In Next Phase of COVID-19 Response

As Sectors of Economy Begin to Reopen, Leader in Location Intelligence Uses OmniSci Accelerated...

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Three Factors to Balance in Wearable Devices

The wearable technology industry has come a long way over the past few years, and according to...

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5 Questions to Ask Location Intelligence Providers

When searching for a location intelligence provider, it is important to ask the right questions to...

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Population Movement During the COVID - 19 Pandemic

COVID-19 has introduced a new era for the world as a whole, with infection numbers continuously...

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Model Population Behaviors with Skyhook’s Mobility Index

With COVID-19 dictating significant changes to everyday life, there is no time like the present for...

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Kyocera Selects Skyhook to Power Precision Location Services for Rugged DuraXV Extreme

Skyhook’s hybrid positioning solution enables precise location accuracy and low power solution for...

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Best Practices to Measure Location Accuracy and Geo-Positioning Performance Metrics

Geo-positioning is focused on understanding where a connected or mobile device is at a certain...

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Benefits of Having Location Services Turned On

Most of us are heavy users of our smart devices -- for tasks like accessing local information such...

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Skyhook, Combain Announce Collaboration to Provide End-to-End Positioning

Skyhook Wireless, Inc. (“Skyhook”), the pioneer in the development of Wi-Fi positioning technology,...

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The Importance of Tracking Assets in a Hospital Environment

Understanding where an asset is within a hospital is of the utmost importance, especially during a...

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Using Wi-Fi for Indoor Positioning

Did you know: since the launch of the original iPhone, every person with a smartphone has been...

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Locating Loved Ones with Mobile Personal Emergency Response Systems

Mobile Personal Emergency Response Systems (mPERS) are medical alert devices with a button that...

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Foot Traffic Analysis of Vermont Ski Resorts

For those of us who live on the east coast and are looking to ski without getting on a plane,...

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How Location Intelligence Helps Automotive Dealers Drive Sales

Car dealerships face stiff competition for local sales, especially in markets with multiple...

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How Hybrid Wi-Fi Indoor Positioning Improves Performance

Indoor positioning refers to the ability to locate connected devices in indoor locations where GPS...

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The Future of Location: Predictions from Skyhook

There have been massive advances in the location technology industry over the past decade. Skyhook...

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The Difference Between Location Accuracy and Precision

Location-based ad targeting means relevant content for consumers, higher ROI for brands, and more...

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What is Geofencing and How to Use It

Geofences help marketers, advertisers and enterprises gain insights and take action to interact...

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The Importance of Precise Location in Micromobility

Accurate location services are essential for companies building micromobility vehicles - even past...

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Books to Read If You Want to Learn About Location

If you’re anything like us - you are constantly seeking out the latest location technology and...

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The Top Retail Events and  Conferences to Attend in 2020

Retail and e-commerce conferences and trade shows are great places for retailers to make...

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IoT Gift Guide for the Modern Family

The Internet of Things is constantly around us. These devices are becoming increasingly popular -...

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Thanksgiving and Black Friday Shopping Patterns in 2019

Black Friday is a retailer’s dream - for decades Black Friday deals have brought hordes of eager...

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Encore Boston Harbor's Casino - Location Intelligence Insights

The casino at Encore Boston Harbor has been a hot button topic of conversation for New England...

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Thanksgiving and Black Friday Shopping Patterns in 2018

Black Friday is known as the busiest shopping day of the year in the United States. At Skyhook, we...

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22 Smart Cities to Visit in 2020

New York City, New York San Francisco, California Buenos Aires, Argentina Edinburgh, Scotland...

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Why Republic Wireless Uses Skyhook for Accurate and Reliable Location

At Skyhook, we’ve always understood that accurate location is incredibly important in the mobile...

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Location Data: IoT Applications and Benefits

This post originally appeared on IoT for All. Accurate and precise location data is the foundation...

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Location Intelligence & Geofencing: How Restaurants Can Win

This article originally appeared in QSR Magazine. As we all know, the quick-service restaurant...

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Adding Wi-Fi for LPWAN Localization

This post originally appeared in IoT Agenda. This is the third in a three-part series on IoT,...

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TDOA for LPWANs: Challenges, Improvements and Testing

This article originally appeared in IoT Agenda. This is the second-part of a three part series on...

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[LSA Insider Podcast] Skyhook Talks about the Evolution & Future of Location Data

The original version of this blog post and podcast appeared on LSA Insider. For years “local” was...

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It's Time to Solve LPWAN's Location Challenge with TDOA and Wi-Fi

This post originally appeared on IoT Agenda. This is the first in a three part series on IoT,...

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Skyhook on LBMA Podcast ‘This Week in Location Based Marketing’

Skyhook’s Chief Technology Evangelist Kipp Jones joined Asif Khan and Aubriana Lopez on the...

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20 Thought Leaders to Follow in IoT

The world of IoT is growing at a rapid pace. According to Statista, global spending on IoT is...

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Meet Skyhook at Mobile World Congress, Los Angeles, California

The Skyhook team is heading to Mobile World Congress, Los Angeles from October 22nd-24th 2019....

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From Bad to Worse: Boston Traffic Negatively Impacted by HOV Lane Change on I-93

If you’ve ever had to commute into the Greater Boston area during rush hour, you understand why...

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Skyhook and KDI Partner to Deliver Individualized Audience Segments

Skyhook, a mobile location intelligence company, and KD Interactive (KDI), an Online to Offline...

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What Location Intelligence Shows About The Philadelphia Phillies Fan Attendance Since Signing Bryce Harper

While some Major League Baseball teams are facing declining or stagnant fan attendance this 2019...

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Meet Skyhook at Boston TechJam

Skyhook is exhibiting for the first time at Boston TechJam on Thursday, June 13th from 4 pm-9 pm....

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Location Intelligence Improves Customer Loyalty & Retention For Brands

With 61 percent of loyal customers going out of their way to buy from a specific company, and 60...

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What Location Intelligence Reveals about Third-Party Food Delivery Services

Third-party food delivery services are taking the restaurant world by storm. According to...

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Stop & Shop Strike: 10% of Loyal Customers Still Stay Away

It has been approximately one month since the recent Stop & Shop employee strike ended. To recap,...

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LPWAN & Location: Choosing The Best Option For Your Use Case

Low-power wide area networks (LPWAN) came about as a result of the need for IoT devices to be...

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Coachella 2019: Foot Traffic Trends

The Coachella Valley Music and Arts Festival celebrated its 20th anniversary this year (2019)....

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What Impact Has the Stop & Shop Strike Had on Other New England Grocery Stores?

It has officially been one week since 31,000 Stop & Shop employees walked out of the 240+ stores...

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Important Things to Know When Using Wi-Fi for Positioning

Using Wi-Fi signals is a great way to accurately position connected devices throughout the world in...

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EY announces the launch of a global data science challenge to identify and develop top talent in analytics and AI

This press release originally appeared here. EY NextWave Data Science Challenge invites students to...

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Meet Skyhook at IoT World, Santa Clara, CA

The Skyhook team is heading to Santa Clara, California for IoT World from May 13th-16th, 2019. Meet...

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Skyhook Announces Collaboration with Qualcomm to Provide Integrated Location Solution Based on Snapdragon Wear Platforms

Skyhook’s Wi-Fi positioning solution enables higher accuracy and lower power solution for indoor...

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Partner Spotlight: Rivetz Partners with Skyhook to Provide Location

Skyhook is excited to be partnering with Rivetz, an industry pioneer of decentralized, embedded...

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Super Bowl LIII: Comparing Competing Fanbases

While many expected a high-scoring offensive explosion, this year’s Super Bowl ended up featuring a...

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Meet Skyhook at Industry of Things World, San Diego

The Skyhook team is heading to Industry of Things World in sunny San Diego, CA, from March 6th-8th....

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Meet The Skyhook Team at MWC Barcelona

The Skyhook team is making the trip across the pond to Mobile World Congress in Barcelona, Spain...

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Skyhook's Top Blogs of 2018

It has been a busy year at Skyhook. We’ve covered topics on our blog spanning from IoT, to Location...

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Wearables and Hybrid Location: The Critical Component

Wearables are used for a variety reasons, such as fitness tracking, emergency response, child &...

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How Location Intelligence Improves Customer Experience In Hospitality

Improving the customer experience is a critical piece of staying ahead in today’s highly...

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How Sports Franchises Can Leverage Location Intelligence

While it may seem like all fun and games, major sports teams are a business organization first and...

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Enjoy Beer at These Popular Craft Breweries and Brewpubs

August 3rd, 2018 was the 10th annual International Beer Day and also National IPA day. To celebrate...

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Location + IoT: Tips and Best Practices for Getting Started

This post originally appeared on IoT Agenda. Location has fast become a must-have element for most...

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Foot Traffic Analysis Of The Bonnaroo Music Festival 2018

The Bonnaroo Music and Arts Festival, the largest outdoor festival in North America, took place...

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How Location Redefines the Customer Journey

In today’s digital age, the customer journey is typically considered to be the path to purchase...

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What Foot Traffic Data Reveals About Detroit Sports Fans

Detroit has come a long way in the past decade. It is now being listed as a top city in the country...

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New IoT Whitepaper: Market Opportunities, Use Cases and Implementation

The Internet of Things (IoT) has evolved from a mere buzzword to a new reality - one that’s...

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How Geofencing in Advertising Helps Boost Engagement and Loyalty

Geofencing helps marketers, advertisers and enterprises gain insights and interact with consumers...

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The Nuts and Bolts of Location Intelligence

From improving mobile advertising efficiency to providing robust market analytics, we've seen...

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Super Bowl LII Attendees: Who They Are, Where They Came From and Went After The Game

Want insights from this years Super Bowl LIII? Check out this blog! Super Bowl LII between the...

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Your Guide to Must-Attend 2019 Data and Digital Marketing Events

Data and Digital Marketing are hot topics right now across various industries, especially now that...

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Women’s Marches 2018: Washington D.C and Los Angeles

Thousands of people gathered for the 2018 Women’s Marches, which occurred in major cities across...

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Location Tech: Not the Battery Drain it Used to be

When it comes to deciding whether or not to add an SDK, one of the biggest push-backs we hear from...

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A Year in Review: Skyhook's Best Blogs of 2017

2017 was a busy year for Skyhook and 2018 looks even brighter. Highlights of the past year include...

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Prediction Roundup for 2018: Location, IoT and Big Data

The technology ecosystem grew immensely in 2017 and we’re expecting even bigger things in 2018....

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4 Ways Location Intelligence Can Help Financial Services

As the big data boom has gained traction in recent years, location intelligence has grown in...

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Black Friday Foot Traffic Analysis: How Major Retailers Performed

Black Friday 2017 has come and gone and although predictions pointed to this year being all about...

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GPS Alone Doesn't Always Know the Answer

At Skyhook we see all types and sizes of companies looking to add location as either a core...

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“America Runs on Dunkin'”, But Does Massachusetts?

Back in 2006 Dunkin’ Donuts started using the tagline “America Runs on Dunkin”. We decided to see...

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World Series 2017: Brand Preferences and Behaviors of Astros & Dodgers Fans

The 2017 World Series was a rollercoaster of a series. The Los Angeles Dodgers and Houston Astros...

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Business Benefits of Location Insights

Business analytics, deep learning, artificial intelligence...all are buzzwords that have become...

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Video: Hurricane Maria's Impact on Puerto Rico's Power Outages

When the Category 4 Hurricane Maria hit Puerto Rico on Wednesday, September 20th, the devastation...

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LSA's Place 2017 Conference Highlights and Insights

Do the words “precise” and “accurate” come to mind when thinking about the data that top location...

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Skyhook Releases TIDE

At the recent FOSS4G international conference in Boston, I described how Skyhook would soon be...

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Locating LoRa/ LoRaWAN Devices

This blog is the first part of a four-part series dedicated to locating Low-Power Wide-Area Network...

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Skyhook’s Location-Enabled Behavioral Data Now Available on adsquare

With mobile ad spending surpassing desktop in the U.S., there is no time like the present for...

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Skyhook Precision Location is on IBM Bluemix!

IBM Watson gained fame a few years ago when it beat all-time champion Ken Jennings on Jeopardy....

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A Look at Crowd Density During the Solar Eclipse

The first US solar eclipse since 1979 occurred this past Monday, August 21st and it was the only...

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Skyhook Personas Available through LiveRamp IdentityLink Data Store

Location-based advertising continues to be one of the fastest growing areas of mobile advertising,...

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Solar Eclipse Crowd Density Predictions

The first solar eclipse since 1979 will be taking place on Monday, August 21st. This marks the...

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GeoGuard and Skyhook Pioneer Media Piracy Protection for Film Industry

Precise Location Data Enables Studios and Networks to Securely Pre-Release Content Without the...

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How to Use Location Data Effectively in Your Ad Campaign

This blog first appeared on Oracle Data Cloud's blog Much has been said about the value that...

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7 Companies Conquering IoT Right Now

The Internet of Things (IoT) ecosystem is continuously changing and developing and the future looks...

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The Wearables Industry is Evolving but Don’t Mistake it for Dead

As a recent CNBC article discussed, the wearables industry today looks markedly different from what...

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My.Sky Walkthrough: Monitoring an Active Project (Part 4 of 4)

This post marks the last blog of our My.Sky blog series. My.Sky is Skyhook's self-service customer...

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Venue Density Explained

With so many location products and companies to choose from, it can be difficult to figure out...

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My.Sky Walkthrough: Creating a New Campaign (Part 3 of 4)

In a previous blog post we discussed creating projects for Precision Location, Hyperlocal IP and...

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My.Sky Walkthrough: Creating a New Project (Part 2 of 4)

Continuing from where we left off in our My.Sky Walkthrough Part 1 blog post, we already created a...

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Latest Geofencing Trend: Better Candidate Recruitment

There are several examples of use cases for how geofencing can impact user experience. One use case...

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My.Sky Walkthrough: Introduction (Part 1 of 4)

My.Skyhook is Skyhook’s self-service customer portal that allows developers, customers and...

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3 Reasons Why You Need Location In Your Advertising Strategy

Digital marketers are constantly looking for ways to interact and engage with consumers and are...

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Event Recap: Skyhook's First Event Seminar in Japan

Skyhook recently hosted its first event in Japan at the brand new Yahoo Lodge in central Tokyo....

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Skyhook's BIG Day at BIG Golf Tournament

Skyhook recently took part in the “BIG” Golf Tournament to support Big Brothers, Big Sisters of...

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Skyhook's Location Intelligence at the 2017 USGA Golf Innovation Experience

With the 117th U.S. Open now bundled up, congratulations Brooks Koepka, we wanted to reflect on...

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Your Location Questions, Answered

When it comes to location data, there are a lot of questions around accuracy, privacy, data...

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IoT World Wrap Up

Skyhook recently exhibited at the Internet of Things World conference and exhibition in the Santa...

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Skyhook Doubles Down in Japan

The last few years have seen a boom in the Internet of Things (IoT) market worldwide, and more-so...

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The Importance of Location and IoT in the Cold Supply Chain

Mother’s Day is around the corner and it is one of the most popular days of the year for the flower...

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Data Creates Art: Location Data Used for Colorado W3FI Art Project

Guest Blogger Tom McBrien shares his insights on the use of Skyhook's data in W3FI art project. As...

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Don't Miss Skyhook at these Upcoming IoT Events

The Internet of Things (IoT) is a hot topic right now. Many researchers are forecasting huge things...

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Event Recap: Inside the VIP Cocktail Hour with Y&R and Skyhook

Skyhook and Y&R recently hosted a VIP Cocktail event for brand and advertising leaders at Sky Room...

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Building Geofences Yourself vs Using a Third Party

Building your own geofence solution seems easy enough: find the point of interest you want to...

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Coming Up: AdAge Webinar, VIP Event and More at Skyhook

There's a lot going on at Skyhook in the next fews weeks. After a successful launch of our Context...

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3 Easy Steps To Creating Skyhook Personas For Ad Targeting

Our On-Demand Personas for advertisers launched early last year, and they offer agencies and brands...

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Skyhook Is Hiring A Business Development Rep in Adtech

Are you a self-starting prospecting ninja? Lucky for you, Skyhook is growing rapidly - and we are...

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Your Guide to the Must-Attend Advertising Conferences in 2017

The advertising and adtech industries are changing at lightning speed. It can be hard to keep up...

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Which Brands Saw Increased Foot Traffic Post Super Bowl?

Super Bowl LI’s hype seems to have died with the last confetti horn of the Patriots' victory...

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Why All Big Data Needs Location: The Key to The World's Context

Big Data is here to stay, but it's massiveness means some businesses are having a hard time taking...

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Meet Skyhook At These Upcoming Events

Industry event season is in full swing and the Skyhook team is taking to the road. After a...

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4 Geofence Examples That Improve Your App UX

The use of location intelligence has skyrocketed over the last few years. More than 80% of data...

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Not All Geofences Are Created Equal - Here’s Why

The use of location intelligence has skyrocketed over the last few years. According to Pitney...

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13 User Experience Stats & Resources

UX should be on every smart app’s radar today. A focus on a seamless user experience is proven to...

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5 Location Influencers to Follow Right Now

Location-based targeting and foot traffic attribution are becoming common tactics used by marketers...

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The State of Location In Advertising: 3 Essential Questions Answered

For digital advertising (and nearly everyone else), 2016 was a tough year: “fake news” became an...

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Brand Bowl Recap: Which Brands Win With Falcons & Patriots Fans?

Super bowl LI has come and gone with the Patriots winning one of the best comebacks in history, but...

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Super Bowl LI: Brand Preferences & Behaviors of Patriots & Falcons Fans

The apex event of American spectator sports is upon us this Sunday. The Patriots and the Falcons...

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Brand Preferences Across 5 Women’s March Sister Cities

The Women’s March on Washington sparked a much larger movement than it’s name implies. From 2 women...

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Demand for Accurate Location At An All-time High, Spurring Skyhook Growth

Powerful targeting, insights and attribution technologies delivered measurable value for...

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Presidential Inauguration & Women’s March on Washington - Who Attended And Where Did They Come From?

Crowd counters across the country came out with their best estimates for the surge of citizens that...

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Your Guide to Must-Attend Wearable Events in 2017

Despite how young the industry is as a whole, wearables' rapid growth has fueled innovation and...

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5 Connection Options to Get Your IoT Device Online

IoT wouldn’t be IoT without an internet connection, but the infrastructure for connecting devices...

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Skyhook Wins AOTMP Award at CES 2017

We're happy to announce that Skyhook has been chosen as a winner of the AOTMP Director's Award at...

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DigitalElement on Measurement & Attribution with Verifone

For as massive an opportunity location data holds to influence global tech, it's still largely...

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Internet of Things Events You Can't Miss in 2017

The Internet of Things continues to grow as sensors get smaller, savings get bigger and developers...

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