Posted by Skyhook Wireless
Skyhook’s 3,000+ location-based Personas deliver unique behavioral targeting capabilities.
BOSTON, Mass. – Mar. 7, 2016 – Skyhook Wireless, the world’s leading independent location platform, today announced the launch of Retailer Personas, Power Personas and On-Demand Personas. These enhanced Personas -- built on Skyhook’s unique mobile location technology processing trillions of location signals annually-- offer the most accurate and actionable portfolio of location-based behaviors in the industry, resulting in compelling insights into publisher audiences and unmatched targeting and attribution for advertisers.
While mobile advertising is expected to grow into a $100 billion industry over the next four years, much of the targeting and attribution currently used is reliant on inaccurate location data. This leads to misplaced ads, false attribution and dubious analytics. To solve this problem, Skyhook cleanses all inaccuracies in location by leveraging its 13+ years of location leadership and expertise, its global location platform, and its ground-truthed, quality-controlled venue set.
Skyhook’s new Persona offerings announced today include:
Skyhook is focused purely on unleashing the best location capabilities in the world for its partners. It does not sell or buy media, and accordingly never competes with advertisers, publishers, or any adtech partners. Furthermore, Skyhook never aggregates, combines, shares, sells or transfers its partners’ data with any third party.
“Skyhook’s adtech business is built on our foundation of thirteen years of mobile location innovation. Our unmatched expertise, commitment to precision and neutral competitive position enables both demand and supply in the advertising ecosystem to unleash the power of location based targeting and attribution.” said Matt Kojalo, VP of Adtech Solutions at Skyhook Wireless.
About Skyhook Wireless
Skyhook Wireless is a worldwide leader in mobile location. Skyhook created and operates the most advanced global first party location network in the world today. Everyday Skyhook powers tens of billions of location requests and location based context requests around the world for mobile advertising platforms, publishers, devices, and apps. Skyhook Wireless is a wholly owned subsidiary of TruePosition, Inc., which is a wholly owned subsidiary of Liberty Broadband Corporation. To learn more about Skyhook, please visit www.skyhookwireless.com.
InkHouse (for Skyhook Wireless)