Posted by Melissa Burke
There are several examples of use cases for how geofencing can impact user experience. One use case increasingly being highlighted in the news lately is companies utilizing geofencing as a recruiting tool to effectively capture job prospects’ attention for various open positions.
A recent NPR piece highlighted the benefits organizations gain from using geofencing for targeting prospective hires, especially younger workers. For companies and organizations that lack many recruiting resources, this type of targeting can ensure that hiring managers get the most bang for their buck while also reaching the highest quality job candidates possible.
In the case of job recruitment, employers can use geofencing to easily identify devices that are visiting specific locations related to people’s particular business or industry including their locations, competitor locations, related educational locations, or lifestyle-centric locations that meet desired candidate qualifications.
For example, if you’re looking to hire the type of candidate who needs to be physically fit in order to perform certain job functions you could target them when they are at the gym or another type of workout facility in addition to targeting them at their current office location in order to message them at as many relevant locations as possible.
Having accurate location technology is an essential component to effectively targeting prospective job candidates when they are most inclined to respond. Skyhook’s Context provides the best geofencing capabilities available to companies looking to recruit the best potential hires. This solution is effective in identifying any kind of visit behavior at a specific venue or groups of venues.
Companies using this targeting capability will know when prospective applicants enter and exit target venues and they can also measure dwell time. These trigger opportunities create multiple possible engagement points for reaching out about employment opportunities – upon approach, upon entry, during a visit of a certain length or to inform the next appropriate engagement time.
In addition to being aware of when people are at those specific locations, Skyhook’s Personas (built using the same SDK deployment as Context) can provide further insights into the lifestyles and brand affinities of potential hires to help identify whether or not they are qualified candidates. All of this information results in deeper understanding of them as candidates and people, and also allows you to develop messaging that will personally connect with them and make them more inclined to respond to you.
As an example, military recruitment strategies can be aided by this type of capability to drive engagement with qualified candidates. Geofencing enables real-time awareness of candidates as they are in proximity of a military services recruitment center, entering a recruitment center or leaving a recruitment center. Recruiters can also know when recruits are visiting competitive service locations or potentially alternative occupational locations.
Additionally, there will be many types of venues that represent qualities of desired candidates that can be monitored to identify potential candidates in general and those with specific skill sets needed in the service (i.e. medical, legal, music, etc.). Having this intel ensures that the recruiters are reaching out to the right people at the right time with the right message.
Using accurate location to target and gain a better understanding of high quality job candidates where they are most likely to pay attention will result in a higher likelihood of them engaging with you and moving from being a prospective job candidate to an applicant.