Posted by Melissa Burke

From Bad to Worse: Boston Traffic Negatively Impacted by HOV Lane Change on I-93

If you’ve ever had to commute into the Greater Boston a rea during rush hour , you understand why Boston is described as the most congested city in the U.S . Ask any Bostonian and you’ll hear at least one story of how what should have been a 20 minute commute turn ed into over an hour trip somewhere . With this uncertainty and unpredictability , Boston commuters have to build more time into their daily commute and plan for the worst case scenario , which happens way more often than it should. 

Posted by Melissa Burke

Skyhook and KDI Partner to Deliver Individualized Audience Segments

Skyhook, a mobile location intelligence company, and KD Interactive (KDI), an Online to Offline (O2O) purchase data analytics and attribution firm, have joined forces to produce individualized audience segments giving advertisers and marketers the ability to optimize their digital ad campaigns. The strength of this combined offering is focused on offline “mid-market” brick and mortar sales.

Posted by David Bairstow

How Airlines Are Increasing Market Share Using Location Intelligence

The airline industry r epresents a critical economic engine - according to the trade group Airlines for America , the U.S. airline industry alone helps drive $1.5 trillion in economic activity and creates more than 10 million jobs . Yet d espite the current robust worldwide economy, the global commercial airline industry is facing difficult times, with net profits dropping from $37.6B in 2017 to $30B in 2018 . The commercial aviation market is fiercely competitive and costs for both airlines and consumers are rising. PwC suggests that airlines should prepare for a challenging future, with the emergence of new competitors and the prospect of further digital disruption continuing to impact the airline industry.
 

Posted by David Bairstow

Skyhook Announces Geospatial Insights for Airlines

Skyhook is excited to announce a new offering, Geospatial Insights for Airlines. Geospatial Insights for Airlines is a location intelligence solution built specifically for the commercial airline industry. 

Posted by Brittany Dervan

What Location Intelligence Shows About The Philadelphia Phillies Fan Attendance Since Signing Bryce Harper

While some Major League Baseball teams are facing declining or stagnant fan attendance this 2019 baseball season, it’s another story for the Philadelphia Phillies. Since Bryce Harper signed a 13-year, $330 million contract this past offseason with the team, their game attendance has been reportedly higher . T he Washington Nationals on the other hand are not having a great season since losing Bryce Harper to the Phillies.

Posted by Melissa Burke

Meet Skyhook at Boston TechJam

Skyhook is exhibiting for the first time at Boston TechJam on Thursday, June 13th from 4pm-9pm. 

Posted by Brittany Dervan

How Location Intelligence Helps Improve Customer Loyalty & Retention For Brands

With 61 percent of loyal customers going out of their way to buy from a specific company, and 60 percent of loyal customers making more frequent purchases, it’s no surprise that brands are looking for new ways to increase customer loyalty and retention. Creating high levels of trust and a personalized, more seamless experience is critical in achieving this. 

Posted by David Bairstow

What Location Intelligence Reveals About Third-Party Food Delivery Services That Restaurants Need to Know

Third-party food delivery services are taking the restaurant world by storm. According to Technomic , off-premise sales make up 44% of all restaurant sales, and 25% of all off-premise orders are for delivery. There are many growing players in the third-party food delivery industry, but Grubhub, Doordash and UberEats have a dominant share of the market overall. Major food/beverage chains are also jumping on board : Starbucks is now expanding delivery to more U.S. stores through its partnership with UberEats, and Taco Bell is offering delivery nationwide through Grubhub. 

Posted by Brittany Dervan

Stop & Shop Strike: 10% of Loyal Customers Still Stay Away

It has been a pproximately one month since the recent Stop & Shop employee strike ended. To recap, on April 11, 2019, about 31,000 Stop & Shop workers walked out of the 240+ stores located across Massachusetts, Connecticut and Rhode Island after failing to agree to a new contract between the grocer and the union representing the workers. Stop & Shop employees were protesting wage and benefit cuts and changes to their health care plans. The strike endured for eleven days , finally ending on April 21st after the parties involved came to a tentative agreement.