How Sports Franchises & Event Organizers Can Benefit from Location Intelligence

Skyhook’s location intelligence generates valuable insights for sports franchises and event organizers in the form of audience behavioral and demographic data, attendance trends, and foot traffic patterns. 

 

Franchises and event planners can capitalize on this location data to improve the attendee experience, optimize event logistics, identify valuable brand partnerships, and drive revenue through increased ticket sales and sponsorships.

Use cases

Event Analytics

Discover trends such as the number of visits to a venue, how many games were attended by date, same-day visits, return rates, where attendees traveled from, and where they like to shop on specific days. Understanding this behavior can help organizers improve logistics and optimize game or event revenue.

Identifying Valuable Sponsorships

Using location data and foot traffic analysis, event organizers can better understand target customers and fans through monitoring event behavior. Discover brands that your fans and attendees frequently visit or interact with to identify complementary brands for mutually beneficial partnerships and sponsorship opportunities.

Attendee Behaviors & Demographics

Understanding trends and patterns in attendee and fan behavior such as where they shop or socialize allows companies to tailor messaging to attendees’ personal interests when they enter a venue. Determine attendee demographics by cross referencing devices with census block groups.

Measurement & Attribution

Prove to sponsors that their advertising dollars cause real-world actions by closing the online-to-offline attribution gap and determining whether or not fans actually visit a store after viewing an ad in the venue or arena. Foot traffic analysis can also inform venue layout decisions, such as where to place bathrooms, concession stands, and other services. With event attendee tracking, demographic data, and real-time location services, you can even drill down into the behaviors of different customer segments during your events.

Look-alike Modeling

Identify common patterns of behavior of devices seen at games and use look-alike targeting to reach other devices that share those similar behaviors. These efforts help event organizers and teams optimize ad spend and grow their audiences by serving ads to groups most likely to convert.

How Skyhook Analyzes event data

At Skyhook, our location network provides us with access to massive amounts of highly precise mobile device data. Our location data combines first party data gathered via our Skyhook Context and Precision Location SDKs with data provided by our trusted partners. This data provides insights into anonymized behaviors of mobile users as they move throughout their day and where they frequently visit and shop.

 

Additionally, Skyhook conducts foot traffic analysis to analyze consumer movement patterns at specific venues or events to extract meaningful market insights regarding events across all industries, including sports.

 

Skyhook is partnered with common ad identifiers to easily combine with device graphs, CRMs, and other third-party data sets.

Additional Resources

Blog Post

How Sports Franchises Can Leverage Location Intelligence

Learn how location intelligence can help sports teams with data-driven insights.

Read the Post
Blog Post

Event Foot Traffic Trends

Foot traffic analysis can help identify common attendee trends and behaviors. Read the post about the Coachella 2019 Festival.

Read the Post
Blog Post

The Nuts and Bolts of Location Intelligence

From improving mobile advertising efficiency to robust market analytics, learn the benefits of location intelligence.

Read the Post
White Paper

Leveraging Location Intelligence for Data-Driven Insights

Everything you need to know about LPWAN Location.

Download the White Paper

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